It was fun. Too bad it didn't stay. What was that? Mac era. The glory days are gone. The Mac fades into the sunset while Windows PCs, rides on surface sales and Windows 10's growing popularity,
seems to have risen from the ashes.
What happened? I thought the Mac was rolling. For the past six years, Windows PCs have been in dumpster or doldrums or both sites simultaneously on space time continuum, while Mac hit record quarter by quarter. In a swelling field it all changed.
Yes, there are lies, cursed lies, and statistics, but not one of the three will tell the story of the band when it comes to which side wins these days. But the number is not lying, and the sale of Windows PC is at the same time as the sale of Mac is down.
Why? What happened?
My analysis tells me that any analysis will be complicated and involve PowerPoint slides, a couple of Excel spreadsheets and a politician who is good at hiding the truth and ignoring the facts.
Mac sales are 80 percent Mac notebooks. Last year Apple upgraded the iMac to an iMac Pro, and the MacBook Pro line to screaming fast i9 Intel Inside, but both are too small, too late, and too expensive to slow down the tide of Mac customers who get bored with a Mac mini, MacBook Air, MacBook entry level and desktop iMac that have not seen much love in recent years.
In other words, the Mac line stinks, especially where the numbers are ̵
Meanwhile, PC sales could not fall much more thanks to the dead cat bounce rule, and Microsoft constantly pushed Surface portable tablet tablet stuff that, compared to any Mac, make Apple's computer effort look lame to anemic .
Ipso facto and alacazam.
Mac sales down, PC sales up.
Windows PC manufacturers, who defy gravity and the laws of the business, do not seem to make money by earning many such devices with touchscreen, keyboard, trackpad, and sporting either Windows 10 or the lat est version of Chrome.
The PC sales are up, but the segment that is up is exactly what Microsoft is pushing big. Surface portable hybrids with touch screens.
What will Apple do?
First, Apple leaders must wake up. Second, they need a goal. You know, which improved Macs that are thinner, lighter, faster; maybe a few with the A series ARM inside; Oh, and the Mac Pro that Apple talked back to in 2016, but didn't talk about the site.
Mac sales are dropping like a rock and Apple's mainstream Macs – MacBook Air, MacBook, iMac, and Mac mini – haven't been upgraded this year.
Maybe it's something about Macs going down and PCs going up. We can blame Intel because the chip giant hasn't just kept to its own roadmap in recent years. Apart from all those Mac competitors who have sports in Intel, and some of them even have ARM inside.
Meanwhile, Mac sales are down.