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People of MacKeeper: Asmirnova, Business Intelligence Specialist – Blog



People of MacKeeper are a series of interviews with our team. We talked to engineers, designers, product managers, analysts, marketers and many others to show you the back of MacKeeper. We believe that people are the heart of any business and we want you to meet the heart of the heart. Welcome behind the scenes!

Nickname: Asmirnova

Position: Business Intelligence Specialist

Random Facts: Prefer dogs over cats, and Instagram over Facebook.

Let's go back in time for your first day in the company. What was that?

It was more than four years ago and it was Halloween time. On the very first day, I learned about the company's tradition of dressing up on holiday right at the office. Makeup artists were invited and all interested parties could participate. I was interested, but I was a beginner and felt a little uncomfortable and shy. My worries and doubts disappeared when someone took my hand and said, "Let's go." That was the way I realized that my decision to accept the offer and even move to another city because it was correct.

Your nickname is Asmirnova. What does it mean to you?

It's the first letter in my name plus my last name. When HR asked me to choose a nickname, I thought it was just for corporate email. Little did I know that my nickname would be across all corporate systems. If I had a chance to change it, I would not. Maybe my nickname is too serious, but my position is also serious. So, it's a fight.

When I joined the company, there was no Business Intelligence department at all. I was the first analyst and I started bringing order and discipline on the way data was collected and analyzed. Therefore, some colleagues called the company's "Goddess of Organization."

Let's talk about your team. What's the role of MacKeeper?

Everyone thinks we are business analysts, but we are not. We are a Business Intelligence (BI) team. And there is a big difference between the two. Business analyzes collect requests and report them to developers. (Basically, they are a medium between clients and developers). We, BI Specialists, work with the data. We help other departments to solve their needs and measure the work's efficiency quantitatively.

I'll give you an example. Let's say we need to optimize the work in our Call Center. So we analyze how many conversations were processed during each shift, how many calls were missed, etc. This is how we teach which hours are the busiest and assign more people to these changes. As a result, multiple calls are processed, fewer conversations are missed, customer satisfaction rates are rising.

Our tasks are investigative in nature and they directly affect the quality of the end product.

Describe typical day at work.

My morning starts with coffee. A cup of cappuccino is what helps me set me up for work. Then I check my email. And this is the point where everything "typical" ends.

Sometimes I spend a whole day on a report trying to get into nuts and bolts on it, searching for an error, or adding some new details. Sometimes everyone is offered eight hours to talk to people from other departments and tries to clarify some details.

What do you like most / least about your job?

What I hate most is when I have to repeat what has already been done, especially when it happens after a few discussions and finally approval. Such situations do not happen often, but when they do, I think of "Damn it!" and start working on a task from the beginning.

What I love most is when people see the results of my job and say "Wow, cool, this is exactly what we need!" I always go the extra mile and add my reports some details people did not ask for, but I know will benefit. Doing this and receiving positive feedback motivates me to bring even more value and happiness to our corporate home.

Name of three traits or skills required for your job.

diligence. Exact. And. . . the ability to work in a team. In analyzes, you sometimes dive too deep into detail and you can not find your way out. It is then that you need the help of a team to find a solution.

If you could choose any superpower to help you with your job, what would it be?

Mind reading. This superpower will help me understand what people mean when they assign tasks, but forget to explain what they need right.

Describe your work in 3 words.

values. Friendship. Comfort.

Is there anything about the job you are proud of?

Clearly. I was the first Business Intelligence expert in the company. I was the person who launched and scaled almost the entire analysis system from scratch.

On days when you lack motivation for work, does it help you pull up and do it?

People. I know if I manage to get out of bed and get to the office, the people I see there will help me wake up and be inspired.

And coffee. Without coffee, you will only come so far. (I'll say "Hi" to the company's barista, Tanya. "Thank you!")

What is your personal anti-stress recipe? How do you pick up after a busy week at work?

I have two options. The first ̵

1; my dance classes – is for any time of the year. This is what saves me in any situation, no matter how stressful it is. The second option – a hot tub and a glass of wine – works best for the winter months. It's my personal anti-stress kit.

If you could swap places with an employee of a company for a month, who would this be? Why?

I would like to try event planning. I know that it would not be a professional growth for me, but that's something I think is interesting and I want to grow personally from it. When people ask me what I would do if I had to quit analytics, I said I would work in event management.

Describe your perfect job. What field / company size / role is it?

For me, it's not social size. The most important part is to feel appreciated. It's important to know that people around do not just listen to you but hear you. It's important to work with a product or service that can improve the lives of others, and it's important to believe what you do. Otherwise you have to push yourself very hard to get out of bed and go to the office.

Imagine that you have an offer of your dreams. It's too good to reject so you travel. What advice would you like to give the company and your team before heading out?

I wish them continuous improvement and they never stop moving forward. I want them to conquer the world and prove that our company can achieve the best.

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