Apple announced a major change to its executive team today: Phil Schiller, who first joined Apple in 1987, takes on a limited role with far fewer responsibilities, and is titled Apple Fellow. Schiller will retain oversight of the App Store and Apple Events, and will continue to report directly to CEO Tim Cook, but most of his current responsibilities will shift to Greg (Joz) Joswiak, who takes over the title of senior vice president of Worldwide Marketing.
Here is Schiller on this important transition day:
“It’s been a dream come true for me to work at Apple, on so many products I love, with all these great friends ̵1; Steve, Tim and so many more,” said Schiller. “I first started at Apple when I was 27, this year I turned 60, and it’s time for some planned changes in my life. I will continue to work here as long as they want me, I bleed in six colors, but I will also take some time in the years ahead for family, friends and a few personal projects I care deeply about. ”
Tim Cook comments:
Phil has helped make Apple what the company is today, and his contributions are broad, large and deep. In this new role, he will continue to offer the incredible collaboration and guidance that has defined his decade at Apple. ”
Schiller has been one of the most visible members of Apple’s team for a long time, and is most required to have the main responsibility for introducing new hardware on Apple keynotes, such as the latest iPhone models every year. His expected absence from future such occasions will mark a sharp shift for the company.
Joswiak, who takes Schiller’s previous role, is no unknown face himself. He has over two decades of management experience within Apple, and in recent years has also become a regular presence at Apple events. Despite the fact that he is a great strength in the company, Joswiak’s presence on the management team represents a new management level for him, and has a great new responsibility.
After years of stability at the highest levels of leadership, the time has finally come to catch up with Apple’s leadership team. Chief Design Officer Jony Ive left the company last summer, just a few months after Angela Ahrendts resigned her role as SVP for Retail. While today’s news follows a different pattern, since Schiller remains in the company despite his reduced role, so much change at the top of the organization feels very new to the modern Apple era.
As someone who started following Apple closely just a decade ago, not long before former CEO Steve Jobs passed away, I have seen many Schiller product introductions and will miss his presence for many fundamentals to come.