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Pixel and OnePlus buyers usually switch from Samsung phones



Not surprisingly, many of these Samsung users (31 percent of all Pixel 3 buyers) came from the Galaxy S7, a device about two years old. Counterpoint also found that 14 percent of Pixel 3 buyers came from Motorola phones, while 15 percent of OnePlus buyers previously used LG devices.

These are not quite shocking numbers. Both phones are potentially better value for money than Samsung's phones, and in some ways are considered polar opposites ̵

1; they are not saddled with so much software inflation and usually enjoy earlier OS updates. Nevertheless, Counterpoint believes that this can be a "disappointment", especially to Google. The company has long placed the Pixel line as an iPhone alternative, but 82 percent of customers are already using Android. There is not so much to expand Android's range as it is poaching sales from its own partners.


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