Poetry is a poetry app available on the Apple App Store as the current app. It provides a poetry library, including audio recordings, weekly poet highlights and interactive features to help users understand poetry more.
Still, since poetry is an art, writing the App Store description is also an art that developers should keep in mind. The Poetry app uses descriptions, right? We find out in today’s App Store Spotlight.
ASO’s best practice
Best practices for App Store optimization include several points that the descriptions should follow, including:
- Short and easy to read lines
- Present value propositions in front
- Dot by dot shows the introduction
- Integrate keywords to link the description to user search
How well Poetry achieves each of these varies. Although it gets many of the concepts very early, there is room for improvement and some mistakes that can be corrected. This can make the description more effective in informing users and getting conversions.
App Store Description Overview
Short lines and introduction
The description begins with a brief introduction that introduces the value proposition and the core functions of the app. Each line is only a few sentences long, so it can be easily read as users scroll down.
While the introduction to the description should use short lines, it should still introduce the values and use of the app. This brief introduction does not convey much information or integrate many keywords, although it does elaborate on everything in the feature list.
It follows the introduction with a quick bullet point with features. Feature lists are great ways to convey all the different aspects and benefits of an app, though splitting a long list into several smaller lists can be easier for users to read.
The list covers core functions, such as poets, sound recordings and works of art. It does not elaborate on these features, but it presents the core concepts.
Where Poesie errs in the placement of the subscription information. Subscription apps must contain information about prices and subscription rules, as Poesie does. When users reach the subscription information, it seems to signal that this is where the description ends and the legal text begins, so many will stop there.
However, there are several sections that provide additional information about the app afterwards. These sections contain another list of features and information on the diversity of poetry available in the libraries of the app.
While it’s not unheard of to share free and premium features with pricing information, the app is based on subscriptions, rather than a free / premium division. The extra features are valuable information that can be placed in advance so that users can see it early.
These sections are also larger sections, which become text blocks when displayed on the device screen. Dividing them into shorter sections can improve readability so that users can learn everything important in an instant. Just as poems use stanzas to carry the rhythm, descriptions must also be written with line breaks in mind.
The sections at the end contain more keywords than the introduction, so that it can connect to users with a larger selection of searches. This is another reason why it would be better positioned earlier in the description.
How do other poetry apps use their descriptions? We can look at other apps that offer similar features and see how their descriptions follow ASO’s best practices.
Poemhunter makes good use of the introduction, using short lines to quickly convey important information. In an instant, users can see how it has a large library of poems, how they can search for specific poems and the different poets included in the app. However, the lines are still long and can be divided into shorter sections.
The function list is also very short, with only five bullets in the middle of the description. There is room to expand and deepen it.
Poetizer, another competing app, tries to convey the features in a slightly different way. Instead of bulleted list function lists, it uses function headings followed by a blur describing the function. This can create larger chunks of text, but the headings are easy to read in an instant.
As these are poetry apps, the descriptions can try to use poetic structures for the formatting. This can allow them to provide information in a unique way that is related to the features. While not a good practice from ASO, it will be a creative way to engage with users looking for poetry.
All in all
Writing an App Store description can be a creative endeavor, depending on the app in question. A poetry app like Poesie has a unique opportunity to use the structure of the poems as part of the description, while following best practices for App Store Optimization. Although Poetry is mentioned, it has room to grow and it can achieve it with good ASO.
Want to learn more about App Store Optimization? Contact Gummicube and we help you get your strategy started.