The App Store is a safe and reliable place for customers to discover and download apps, and a great opportunity for developers. These guidelines change and precisely support new features in upcoming OS releases, better protect customers, and help your apps review the review process as smoothly as possible.
Updates are listed below. For full details, see the App Store Review Policy.
2.5.16: App clips, widgets, extensions and alerts should be related to the content and functionality of your app. In addition, all app clipping features and functionality must be included in the main binary app. App clips cannot contain advertisements.
3.1.2 (a): Games offered in a streaming service subscription must be downloaded directly from the App Store, must be designed to avoid duplicate payment from a subscriber, and should not disadvantage customers who do not subscribe.
3.1.3 (a): Reader apps can offer account creation for free levels, and account management functionality for existing customers.
3.1.3 (d): Person-to-person experiences: If your app enables the purchase of real-time experiences between two people (for example, guidance students, medical consultation, real estate trips or training), you will be able to use other purchase methods than in-app purchases to collect the payments. One-to-few and one-to-many real-time experiences must use in-app purchases.
3.1.3 (f): Free standalone apps: Free apps that act as a standalone companion to a paid online tool (eg VOIP, Cloud Storage, Email Services, Web Hosting) do not need to use in-app purchases, provided that there is no purchase in the app, or promotional purchases outside the app.
3.1.7: Display advertising should be limited to your most important executable app, and should not be included in extensions, app clips, widgets, alerts, keyboards, watchOS apps, etc.
3.2.2 (vi): Apps should not require users to review the app, review the app, watch videos, download other apps, tap ads, enable tracking or perform other similar actions to access functionality, content, use the app , or receive financial or other compensation, including but not limited to gift cards and codes.
3.2.2 (x): Apps that offer personal loans must clearly state all loan terms, including but not limited to the corresponding maximum annual percentage rate (APR) and payment deadline. Apps may not require a maximum of April higher than 36%, including costs and fees, and may not require a full refund of 60 days or less.
4.9: Streaming games Streaming games are allowed as long as they comply with all guidelines – for example, each game update must be submitted for review, developers must provide appropriate search metadata, games must use in-app purchases to unlock features or functionality, etc. Of course, it always open Internet and browser apps to reach all users outside the App Store.
4.9.1: Each streaming game must be submitted to the App Store as an individual app, so that it has an App Store product page, appears in charts and searches, has user ratings and review, can be managed with ScreenTime and other parental control patches. , appears on the user’s device, etc.
4.9.2: Streaming game services may offer a catalog app in the App Store to help users sign up for the service and find the games in the App Store, provided that the app complies with all guidelines, including offering users the option to pay for a subscription with in-app purchases and use Sign in with Apple. All games included in the catalog app must link to a single App Store product page.
After submitting: If you still disagree with the outcome, or want to propose a change to the policy itself, you can file an appeal.
Filing bug fixes: For apps already in the App Store, bug fixes will no longer be delayed due to policy violations, except for those related to legal issues. If your app has been disapproved and qualifies for this process, you can use the Resolution Center to communicate directly with the App Review team, indicating that you want to take advantage of this process and plan to resolve the issue in the next submission.
2.3.1: Do not include any hidden, dormant or paperless features in your app; the app’s functionality should be clear to end users and the App Review.
2.3.1: All new features, functionality and product changes must be described specifically in the Review Notes section of the App Store Connect (general descriptions will be rejected) and available for review.
2.3.7: Choose a unique app name, assign keywords that accurately describe your app, and do not try to package any of your metadata with trademarked terms, popular app names, pricing information, or other irrelevant phrases just to play the system.
3.1.3: Other purchase methods: The following apps may use other purchase methods than in-app purchases. Apps in this section may not, either in the app or via communications sent to contact points obtained from account registration in the app (such as email or text), encourage users to use a different purchasing method than in-app purchases.
3.1.3 (c): Enterprise Services: If your app is only sold directly by you to organizations or groups for their employees or students (such as professional databases and classroom management tools), you can use purchase methods in addition to in-app purchases to collect enter these payments. Consumer, single-user or family sales must use in-app purchases.
3.1.3 (e): Formerly 3.1.5 (a) renumbered.
3.1.3 (b): Multi-platform services: Apps that operate across multiple platforms may allow users to access content, subscriptions or features they have acquired in your app on other platforms or on your website, including in-game consumables with several platforms, provided that the items are also available as in-app purchases in the app.
3.1.5: Formerly 3.1.5 (b) renumbered.
4.5.2 (i): MusicKit on iOS lets users play Apple Music and their local music library from your apps and games. When a user gives permission to their Apple Music account, your app can create playlists, add songs to the library, and play some of the millions of songs in the Apple Music directory.
5.1.2 (vi): Data collected from HomeKit API, HealthKit, Clinical Health Records API, MovementDisorder APIs, ClassKit or from depth and / or face mapping tools (eg ARKit, Camera APIs or Photo APIs) may not be used for marketing , advertising or use-based data mining, including by third parties. Learn more about best practices for implementing CallKit, HealthKit, ClassKit and ARKit.
The App Store Review guidelines