Claiming that 44 percent shares smartphones, mobile phones and durability are still the power plant in the US $ 1.2 billion technical consumer goods market. While the global smartphone is demanding 3 percent in 2018 to $ 1.44 billion, sales remain strong and reached $ 522 billion. These findings released to coincide with the Mobile World Congress 2019 in Barcelona.
Global smart phone sales remained strong in 2018, as premium developments continue to increase. In the figures, this corresponds to an increase of five per cent ($ 522 billion). The demand for smartphones in 201
Figures for Q4 2018 show a similar trend. About 375 million smartphones (down seven percent) were sold worldwide from year to year with a sales value of $ 144 billion.
While premiums continue to increase growth, continued lack of pleasing innovation
Around twelve percent (up from nine percent in 2017) of smartphones sold were priced at more than $ 800 in 2018. The $ 150-400 segment continues to be an important competitive battlefield, accounting for 46 percent of smartphones sold globally in 2018 (up 2 percent from 44 percent in 2017.)
Although a somewhat tough comparison with a strong fourth quarter 2017, from October to December 2018, the lack of appealing innovation continued to prolong the replacement cycles and put the average sales price (ASP) under pressure. As a result, ASP reduced two percent to an average of $ 384.
Technological Convergence Enables Richer Experiences
GfK's Consumer Life Study shows that consumer trends are changing in terms of assets. Not only do they prefer to own fewer but higher quality products "that they want to pay premium prices, but they" value experiences more than assets. "Whether it is memory size, larger screen size or a high-megapixel multi-micro camera, this innovation will not ignite consumer imagination and stimulate demand.
Igor Richter, GfK's telecommunications expert says, "Our research shows that while the new features of smartphones have comparable performance capabilities and computing power to laptops, these advanced specifications still need to be converted into new experiences. High end gaming has been ruled by the PC industry and is currently a major growth driver there. However, there is an untapped potential for more demanding games on the smartphone. Despite the relatively small smartphone screens compared to PCs, their fast chip sets, sharp displays and increased battery capacity, these games make the smartphones the ideal handset to deliver processor-rich experience along the way. This explains why 55 percent of smartphone users worldwide played games on their smartphone over the last 30 days. "
Core carrier remains on a strong growth path in 2018, with an annual demand of 16 percent and sales value up 35 percent. Demand was driven by the increase of SIM enabled smartwatches representing the majority of sales value within the Core category SIM enabled smartwatches accounted for 17 percent of Core wearables' sales value, up from 8 percent in 2017.
Demand in Central and Eastern Europe and Emerging Asia * only partially excludes the decline in China  The Chinese The market spends most of the global smartphone production, as well as being the home of local brands that are becoming increasingly global, 40 percent of the Chinese brand's smart phone production in 2018 was bought outside China, which is up from 31 percent in 2016. demand in China in Q4 2018 (minus 19 per cent from year to year) is of weight (27 per cent in sales value) has a significant impact on the global numbers. The continued demand in Emerging Asia * (plus 13 percent year on year) and Central and Eastern Europe (plus three percent year on year) only partially offset the decline in China in Q4 2018.
Source: GfK  MacDailyNews Take: It's probably good news for Apple as they only play smart in the premium smartphone market – which they dominate.
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