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Home / Mac / Premium smartphones continue to increase sales growth – MacDailyNews

Premium smartphones continue to increase sales growth – MacDailyNews



Claiming that 44 percent shares smartphones, mobile phones and durability are still the power plant in the US $ 1.2 billion technical consumer goods market. While the global smartphone is demanding 3 percent in 2018 to $ 1.44 billion, sales remain strong and reached $ 522 billion. These findings released to coincide with the Mobile World Congress 2019 in Barcelona.

Global smart phone sales remained strong in 2018, as premium developments continue to increase. In the figures, this corresponds to an increase of five per cent ($ 522 billion). The demand for smartphones in 201

8, however, decreased by 3 percent to 1.44 billion units sold worldwide against 2017. Smartphones represent the majority of total spending on the global TCG market last year. This is expected to grow plus one per cent in 2019.

Figures for Q4 2018 show a similar trend. About 375 million smartphones (down seven percent) were sold worldwide from year to year with a sales value of $ 144 billion.

While premiums continue to increase growth, continued lack of pleasing innovation

Around twelve percent (up from nine percent in 2017) of smartphones sold were priced at more than $ 800 in 2018. The $ 150-400 segment continues to be an important competitive battlefield, accounting for 46 percent of smartphones sold globally in 2018 (up 2 percent from 44 percent in 2017.)

Although a somewhat tough comparison with a strong fourth quarter 2017, from October to December 2018, the lack of appealing innovation continued to prolong the replacement cycles and put the average sales price (ASP) under pressure. As a result, ASP reduced two percent to an average of $ 384.

  Apple's brand new 5.8-inch iPhone Xs starts at $ 999 and the 6.5-inch iPhone Xs Max starts at $ 1099

Apple's Whole New 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max

Technological Convergence Enables Richer Experiences

GfK's Consumer Life Study shows that consumer trends are changing in terms of assets. Not only do they prefer to own fewer but higher quality products "that they want to pay premium prices, but they" value experiences more than assets. "Whether it is memory size, larger screen size or a high-megapixel multi-micro camera, this innovation will not ignite consumer imagination and stimulate demand.

Igor Richter, GfK's telecommunications expert says, "Our research shows that while the new features of smartphones have comparable performance capabilities and computing power to laptops, these advanced specifications still need to be converted into new experiences. High end gaming has been ruled by the PC industry and is currently a major growth driver there. However, there is an untapped potential for more demanding games on the smartphone. Despite the relatively small smartphone screens compared to PCs, their fast chip sets, sharp displays and increased battery capacity, these games make the smartphones the ideal handset to deliver processor-rich experience along the way. This explains why 55 percent of smartphone users worldwide played games on their smartphone over the last 30 days. "

Core carrier remains on a strong growth path in 2018, with an annual demand of 16 percent and sales value up 35 percent. Demand was driven by the increase of SIM enabled smartwatches representing the majority of sales value within the Core category SIM enabled smartwatches accounted for 17 percent of Core wearables' sales value, up from 8 percent in 2017.

Demand in Central and Eastern Europe and Emerging Asia * only partially excludes the decline in China [19659002] The Chinese The market spends most of the global smartphone production, as well as being the home of local brands that are becoming increasingly global, 40 percent of the Chinese brand's smart phone production in 2018 was bought outside China, which is up from 31 percent in 2016. demand in China in Q4 2018 (minus 19 per cent from year to year) is of weight (27 per cent in sales value) has a significant impact on the global numbers. The continued demand in Emerging Asia * (plus 13 percent year on year) and Central and Eastern Europe (plus three percent year on year) only partially offset the decline in China in Q4 2018.

Source: GfK [19659017] MacDailyNews Take: It's probably good news for Apple as they only play smart in the premium smartphone market – which they dominate.

SEE ALSO:
Apple's revolutionary iPhone continues to own the premium smartphone market – December 31, 2018
South Korean dishwasher manufacturer Samsung's mobile profits fall when consumers transfer $ 1000 iPhone buttons – 31 July 2018
Apple takes US market share from Android, dominates with 8 iPhones out of 10 best-selling smartphones – July 26, 2018
Apple's iPhone X made 5 times the profits of 600 Android OEMs combined – April 18, 2018
Apple's iPhone caught 86% of worldwide handheld in Q417; iPhone X alone took 35% of global handset's profits – April 17, 2018
Higher revenue US states use Apple iPhones; Lower Income states use Samsung Galaxy phones – September 27, 2016
Apple's App Store destroys Google Play in services and subscriptions – April 18, 2018
The users of the Apple App Store spent almost twice as much as Google Play users in Q417 – January 26, 2018
Bernstein: Google pays Apple $ 3 billion this year to remain the default search engine on iPhone and iPads – August 14, 2017
Higher revenue US states use Apple iPhones; Lower Income states using Samsung Galaxy phones – September 27, 2016
iOS users are worth 10X more than those settling for Android – July 27, 2016
Apple's App Store revenue is almost twice as large as Google & # 39; s Android – April 20, 2016
Mobile users are smarter and richer than those who settle for Android phones – January 22, 2015
Android users poorer, shorter, unhealthy, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data showing two-thirds of Android 81% smartphone share is cheap garbage features – November 13, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those settling for Samsung knockoff phones – August 19, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011


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