Augmented reality is an app trend that has grown consistently. It's expanded from mobile games to apps for shopping, measuring, decorating and more. As AR continues to find new uses, app developers need to think about how to get their expanded reality app stand out and attract users. App Store optimization best practices can help an AR app showcase its features and attract new users.
The growth of AR
Both Apple and Google have devoted to support
expanded reality. Apple ARKit
2 improved the quality of extended reality on iOS devices while Google
support to their devices and helped add AR functionality to multiple apps. IN
In 2018 it was over 2,200 ARKit enabled
apps on the market and that number has just continued to grow.
announced an upcoming AR app based on Minecraft. This new app Minecraft
Earth is an AR first mobile game that lets users navigate virtually
Versions of the world around them to collect items and play mini games.
Niantic, creators of Pokemon
GO also announced an upcoming AR app built with WB Games. The wizards unite
is a "Harry Potter" mobile game where players become wizards and witches,
Discover magical tracks in real places and casting
AR has found its way to other site-based mobile games,
ARCADE . Other apps are finding ways to exploit AR as a bonus feature, such as
York Times app or " Star
War "mobile app. On GDC
2019 showed mobile game developers new AR apps and games that showed
New uses of the technology.
All these programs have different and different ways to exploit
expanded reality. What they, or other AR apps, need to do to succeed in the expanded
reality app rooms use App Store optimization to attract users with their
ASO For AR
When users download an AR app, they will usually have one
High-quality enlarged reality experience. There are some ways apps can
demonstrate that they give this.
First, the app will include AR keywords in its
metadata. On IOS means to put "magnified reality" into the title, subtitle or
keywords. A mobile game can contain a subtitle like "Explore and defend an AR
World "or follow up the title with" AR Game. "The description will then need
to call out the expanded reality features like "Battle monsters in augmented
reality "and" See the world around you in AR. "This would index the app for AR
terms, build relevance to search ads and indicate to users how AR
On Google Play, the app may and may contain AR terms in
the title and the short description. It is also important to include AR keywords
through the description and placed on the front of lines and sentences. This
will indicate to the Google Play algorithm that the app should index for them
terms and tell users about the AR functions.
While keyword indexing helps the app to appear
Searching for enlarged reality terms, the ads are where you can view
users exactly how good AR has work. Screenshots and videos are
important here, as they give users their first look at how good your app is
works in AR.
For a good example, look at Pokemon Go screenshots at
Google Play. Two of the first three screens include examples of magnified
reality – the first one uses the AR camera to show how it can place Pokemon and
people together in the same screen, while the third turns out to catch Pokemon
in AR, set in a wooded area. While these screens will benefit from callout
text that tells users how the AR features can bring Pokemon to life
phone, the pictures themselves are well composed and illustrate the game's design
LEGO AR playgrounds are another good example. Not just do it
it includes "AR" in the title, it has a video showing the game in the action set
completely in a magnified reality view. Apple requires only iOS app videos
use in-app recordings, but since it is an AR game, the real pictures are displayed
on the screen is still part of the app's game.
Screenshots and videos give users the best idea of what
The app will look on their phones. They can increase conversions and show off
App features, so you use advertising with the best examples of magnified reality
in action can help an AR app succeed. Although it may take a little extra effort
Find great places and shot composition to make a truly beautiful AR
screenshot, it's worth the time it takes.
Elevated Reality Apps continue to grow long after Pokemon GO has shaken up the mobile area by bringing AR to the mainstream. New AR programs are being introduced by developers and studios of all sizes, so App Store Optimization is the key to competing in this space.
An optimized AR app will use metadata to help it
index and ranking for AR keywords, call out the AR functions in the description and
utilize advertisements that show AR in action. With the right optimization, an app
Utilizing AR can provide users looking for an expanded reality app to enjoy
and improve the location in the App Store and Play Store.