Before Apple could re-launch its Texture app, bitterness arose in the relationship between publishers and Apple. According to a survey conducted by Digiday, Apple New app recorded "poor sales", although there are 90 million readers.
The report claims that Apple News has not shown the number of ads as expected. According to the investigation agency, there was little sale of advertising around stories published by seven major publishers. Also, publishers complained that the Apple News app shows remarkably low number of ads to readers.
Apple News App shows low number of ads to readers
A publisher said they earned less than $ 1
Although publishers may sell their ads, advertisers are not willing to buy. This is due to Apple's limited user targeting. In other words, publishers cannot track readers to sell them more relevant ads.
Apple News uses NBCUniversal, a mass media conglomerate when a publisher does not sell ad space directly. This media conglomerate offers publishers a rate between $ 3 and $ 4 per thousand clicks. This is a reasonable price according to publishers; However, Apple News doesn't show enough ads to make it profitable.
The main consumption of all publishers is the fill rate, which means the number of times an ad is displayed. When an ad is shown to a reader whenever it can be, it means 100% fill rate. According to the Digiday survey, a publisher saw a fill rate of around 20%.
One of the publishers is quoted as saying that publishing content on Apple News is less profitable than Google or Facebook Instant Articles.
Other publishers have seen better results; However, there was no significant jump in the audience;
Publishers are not willing to participate in Apple News as the technology giant plans to share only half of the revenue. earned from texture subscriptions. Apple News Magazines, which the service is currently named, may have a tough time ahead in the competition.
A publisher, on condition of anonymity, said "We have been pleasantly surprised by the revenues from subscriptions." This is something other than what Digiday reported on the Apple News app.
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