Mar 07, 2018
Tara from MacFixIt Australia asked:
Do you think Apple deliberately reduced the performance of older iPhones?
Sorry, but everyone who follows the story knows what happened and that the question is incorrect.
Update April 28: MacFixIt Austria used parts of my comment in a larger post.
Apple had the problem that iPhones with older batteries stopped under load, while the Battery gauge showed that it was still 30% or more charged. I was hit by myself repeatedly listening to podcasts (over mobile), on Bluetooth headphones while it was relatively cold outside.
So Apple decided that gas sets meet certain conditions to avoid this unfortunate closure. Apple solved the problem as they always do: they collect a lot of data, "caught" iPhones submitted by people as if I were supposed to have an AppleCare Exchange for this reason, and then they developed a technical solution that would limit the number of shutdowns.
What they did not do is communicate their conclusions and decide on the solution, and perhaps hope that most would move on to newer phones and thus solve the problem in themselves. When someone discovered that their iPhone suddenly performed as new, after they had received a new battery, the whole story came out.
Now, in my opinion, since we can not do anything about limited-life lithium-ion batteries and Apple decided not to replace replaceable batteries, there must be more things:
- Users must be advised From the very beginning they can only charge their new iPhone a limited number of times. This information must also be easily accessible through the system information facilities.
- When batteries have reached the end of their working life, the user should be asked if they will continue to use it for impaired performance, get a cheap replacement battery or get a discount for trading on their phones (so the battery can be recycled)
Apple thinks to do all this now. My opinion is that it should not have had such media upsets that they should be proactive in that regard. By waiting for "someone complained," the damage is now done because people tend to believe that Apple did it on purpose, to avoid service costs (from people calling AppleCare and getting devices replaced) and leaving this tower on people's side that can make them upgrade to new devices earlier.
Long story short: Apple should have acted more openly and previously and communicated changes they made to users phones (to their advantage) unmissable.
Also published on Medium.
Categories: Q & A