As much as Apple is heralded as the world's best technology company, it's enough to complain. IOS and OS X user interface is designed by 8 degrees. The latest product rolls are pay-for-beta tests (where customers pay beta testers). And who in their right mind would trust iCloud for something?
Well, guess what? According to the people who track such things, filing is not all because just about half of small businesses do not use it. Dropbox and Google Drive are more popular than iCloud, but it's Apple's iCloud that gets the highest customer satisfaction and loyalty.
How is it possible?
Blame everything on Steve Jobs infamous reality distortion and matte. The two do for weird bedfellows, but here's how it's going to happen.
Dropbox is the most popular ski service among the polls, probably because it's free to launch, has many useful features for small businesses, SOHOs and even the corporate world
It What's interesting with the statistics above is that Google Drive is expected to be much higher than iCloud because Google is on five times as many devices as iCloud, but the four best services are pretty much as expected because they all have a free level and Google , Apple and Microsoft number hundreds in millions of millions and are the default services on their respective devices.
Far more interesting is where iCloud ranks in customer satisfaction figures. As an experienced user of Dropbox, Google Drive, Microsoft OneDrive and others (I've tried or used all of them in the list above), iCloud is the one I would not use as a business owner (complete disclosure – I'm not) because it's been so unreliable . From iCloud email to slow sync, iCloud does not hold a light to Google's Gmail or Dropbox, despite using services provided by competitors (Microsoft Azure, I'm watching you) so what's up with the numbers?
It is clear that Steve Jobs' famed reality distortion remains in force, perhaps a remnant, perhaps through a portal from where the spirit of Jobs died but enough to keep Apple's somewhat hideous customer base happy without knowing what else is out there.
For Apple's credit, iCloud is still an additional service and not much of a business (thanks, lower prices), and they try to keep settings and configurations behind the scenes more than others, but math is not lying. If Apple's products tend to have higher customer satisfaction than competitors, an anemic service seems to be better than others that remain untouched.