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Report: Apple cuts back on production for iPhone XS and iPhone XR



Apple has reduced orders from its production vendors to iPhone XS and iPhone XR, according to a new report from The Wall Street Journal, and emphasizes other recent reports that have suggested that sales of the latest models have not gone as expected . According to the report, the new trunk model has made it difficult for Apple to predict the balance in demand for the new iPhones, and this has been combined with a combined decline in smartphone market and possibly weak demand in China. Of course, Apple continues to sell a number of older iPhone models and other recent reports have suggested that the iPhone 8 series is still relatively high demand, and most analysts predict that the average price of iPhone will continue to rise, which means Apple can still retrieve the same type of revenue even with weaker unit sales ̵

1; possibly also suggest a possible reason for the company's choice to stop reporting unit sales in the new fiscal year. It also seems likely that Apple's choice to cut production orders suggests a long-term vision of sales beginning in 2019, rather than any expectation of a holiday decline in sales. [via 9to5Mac]


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