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Report: Apple reduces iPhone XR prices in Japan, restarts iPhone X production



Apple appreciates iPhone XR in Japan by offering subsidies to Japanese carriers, according to a Wall Street Journal report this morning. Price falls apparently come into force as soon as next week. The price of $ 750 is somewhat disguised in Japan due to bound transport contracts, but the device apparently seems to be overshadowed by the still popular iPhone 8 in the region.

At the same time, the report says that Apple actually starts the production of iPhone X for sale in some markets …

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It's not clear how much the price fall on iPhone XR will be .

Price drop from Apple is rare, but not outstanding. It has used the tactics from time to time aimed at specific markets where devices have poor performance. We do not expect to see price cuts reflected worldwide, only in specific geographical areas as needed.

It's a little worrying to see price cuts happen in Japan, where iPhone has a dominant dominance in the smartphone market. It seems that it is still the case, but customers favor the iPhone 8 and iPhone 8 Plus series over iPhone XR.

The new production round for iPhone X is due in part to Apple's contractual obligation with Samsung Display, according to the same Wall Street Journal report. Apple must meet minimum requirements for OLED display panels.

Due to a bit of fatigue in the iPhone XS and iPhone XS Max, Apple can use the superior OLED display components in a product that proved to be very popular over its lifetime.

It is not clear if iPhone X will return to sales worldwide. It is unlikely that Apple will store iPhone X in its own stores, nor sell it through operators and retailers. Apple did something similar lately by restoring iPhone 6 years after it was officially terminated.


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