As the announcement of the iPhone 12 series approaches, a new survey of Omdia reveals that the iPhone 11 was the most smartphone launched in the first half of 2020, while other iPhone models also appear in the top 10 in the global rankings. Research indicates that the iPhone 11 is by far the most popular smartphone model in 2020.
iPhone 11 follows the success of the iPhone XR last year, which was ranked number one in global smartphone shipments in 2019. However, Omdia research notes that Apple has managed to ship 37.7 million iPhone 11 devices this year, which is 10.8 million more devices than the iPhone XR achieved last year.
Even with the COVID-1
A key driver for the success of the iPhone 11 is the lower starting price. The iPhone 11 launched $ 50 cheaper than the previous iPhone XR, while adding significant hardware improvements, such as a dual-lens camera. iPhone XR did not have such upgrades.
Other iPhone models are also in the top 10 rankings, including iPhone SE 2020 in fifth place, iPhone XR in sixth place, iPhone 11 Pro Max in seventh place and iPhone 11 Pro in tenth place. This means that Apple has five of the best-selling smartphones from 2020. Other smartphones in the ranking include Samsung’s Galaxy A51 and various Redmi models from Xiaomi.
The new iPhone SE 2020 certainly helped Apple maintain solid results in 2020, when the first-level phone had 8.7 million units shipped in the first half of the year. Shipments of the iPhone 11 Pro and iPhone 11 Pro Max declined compared to the iPhone XS and iPhone XS Max last year, but still improved their ranking and both models achieved positive results – with 6.7 million units and 7.7 million units, respectively.
According to Omdia’s smartphone market report, Apple shipped 13% more iPhones in the second quarter of this year compared to the year before, thanks to the success of the iPhone 11 and the recently released iPhone SE. On the other hand, there was only one Samsung model as the top 10 this year.
Apple is expected to introduce four new iPhone models this year with OLED screens, 5G connectivity and a new design. One recently Bloomberg The report said the company is ready to deliver up to 75 million units of the new iPhones.
The iPhone 12 has not been officially announced by Apple yet, but rumors suggest that the next generation of Apple’s smartphone will not hit stores until October.
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