For many years, inventory in the Bay Area tech industry has moved to Seattle in search of comparable jobs with lower cost of living.
But as far as We know this is the first time an AI personality has done so.
Apple Virtual Assistant Siri puts down roots in Seattle where Cupertino, California, company announced only plans to establish a 2000-person campus . Apple becomes the mother of what projects the extended Seattle team will be working on. However, work lists show that Siri will be a major focus of Apple in Seattle, based on its existing focus on machine learning and artificial intelligence in the city.
With Amazon's headquarters a short walk away, and Microsoft just a drive over the Bridge, Apple's moves can position Seattle as the world's voice assistant, with significant engineering operations for Siri, Alexa, and Cortana, all of which are located in the region.
A GeekWire analysis of Apple's open job listings shows 32 vacancies that mention Siri in Seattle out of 50 total open jobs in the city. Over Apple's offices, there are 245 positions focused on Siri. That means about 13 percent of Apple's Siri slots are in Seattle, the largest presence for Siri outside Apple's headquarters and engineering center in Silicon Valley.
Several Seattle listings were posted Monday the same day Apple unveiled its new campus in the shadow of the Space Needle. One of the new openings is for senior engineer Siri Maps who "will lead and grow a team of software engineers and machine learning specialists" and "shape upcoming Apple products", according to the list.
In another job listing for a software engineer in Seattle, Apple says: "We look for extraordinary people to lead and expand the software infrastructure, algorithms, and APIs that allow Siri to move, understand, plan, learn, talk and remember. "
This role is on the Siri Kernel team, which maintains and enhances the" virtual assistant "main components.
Siri has good reason to settle in Seattle, if only to find more peers than she has in Silicon Valley. It makes sense from a recruitment perspective as well. Amazon was a pioneer with its Echo smart speaker and Alexa, the virtual assistant who runs the popular device. Many of the engineers who established Amazon as a leader in space are still in Seattle, and no doubt anyone will look at the open Apple jobs.
But Amazon's boss, Google, does not seem so eager to me the region's talent. None of Google's Seattle job openings mentions its Google Assistant.
In connection with the Seattle event on Monday, Apple's Kristina Raspe said the new campus would become a "key engineering hub" for the company.
Apple will hire "new posts across many specialty fields, including hardware, software and services," she said. Raspe continued to say the company is "actively recruiting for many of our teams, including engineering positions for iCloud."
Seattle is home to shooting leaders Amazon and Microsoft, as well as Google's cloud operation, so it's no surprise Apple is eager to get in on the action.
"We know there is so much talent in Seattle, and we can't wait to see how this community tracks our innovation," Raspe said.
Apple established its first formal engineering office in Seattle with its acquisition of Union Bay Networks in 2014. Two years later, Apple acquired Seattle startup Turi, the establishment of the city as a hub for the development of artificial intelligence and machine learning technology.
See GeekWire's list of Seattle-Area Engineering Centers established by the out companies.
Following these acquisitions, Apple has grown steadily in Seattle at its Union Square office. Apple has 500 employees in Seattle and plans to add another 200 at the turn of the year. It will grow to 2000 in the next five years, according to Raspe. Apple has been employed by Siri in Seattle for some years, but the company's expansion plans mean that there will soon be room to dramatically grow that team.