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Safari test points to a future with tracking-free ads – Nude security



Apple believes there has been a way for advertisers to track how well their ads do without (* gisp *) to destroy the user's privacy.

It sounds like a high order, but according to John Wilander, WebKit Engineer and Architect of Apple's Intelligent Tracking Prevention (ITP), a technology called Privacy Preserving Ad Click Attribution is added as an experimental feature to Preview 82+ of the Safari browser.

No one doubts that the industry has a problem. Advertising keeps websites and advertisers afloat, but at the expense of any kind of privacy-bashing tracking that follows, profiles and collects as much data on users as it can use cross-site tracking.

Many web users are tired of this, thus the popularity of ad blocking and the increase of ad limiting features in rival web browsers such as Firefox.

But according to Wilander, the problem is not advertising per se, but the feeling that web surveillance has become not only understanding what the users do but who they are .

The combination of third-party web tracking and ad campaign metrics has led many to gather online privacy with a web-free advertising.

Undoubtedly true, but no doubt a road that the industry has taken upon itself. Can privacy and advertising be reconciled?