As announced at CES 2019, Samsung will offer iTunes movies and TV shows and Apple AirPlay 2 support on 2019 Samsung Smart TV models. Support in 2018 Samsung Smart TV will be made available via firmware update. In an industry first, a new iTunes Movies and TV Shows app will debut on Samsung Smart TVs in more than 100 countries. AirPlay 2 support will soon be available on Samsung Smart TVs in 190 countries worldwide.
With the new iTunes movies and TV shows on Samsung Smart TVs, Samsung customers can access their existing iTunes library and browse the iTunes Store to buy or rent from a selection of hundreds of thousands of Movies and TV episodes / iTunes movies and TV shows "will work seamlessly with Samsung's Smart TV services, such as Universal Guide, New Bixby and Search, to create a consistent experience across Samsung's platform," according to Samsung .
With AirPlay 2 support, Samsung customers can easily and easily play videos, photos, music, podcasts, and more from Apple devices directly to Samsung Smart TV, including QLED 4K and 8K TVs, The Frame and Serif lifestyle TVs. and other Samsung UHD and HD models.