First in August, Apple Patently released a report on Apple's global iPhone broadcasts that fell 18.2% in calendar Q2 2019, the highest drop of the top five OEM smartphones despite having super success with their iPhone XR in the United States and in Urban China. Today, a new analytical report was released showing that Apple's iPhone performance in Europe mirrored Apple's global performance.
Unlike the US and Urban China, Apple's iPhone XR came in fifth in Europe for Q2 selling 1.8 million units. Samsung took the top spot with the Galaxy A50's shipping of 3.2 million units followed by the second place Galaxy A40 at 2.2 million units and finally fourth place with the Galaxy A20e at 1
At the end of July, Apple patented a report titled" Both Apple and Samsung are seeing the trend of consumers choosing lower-end smartphone models, "and the Canalys list of the five smartphone models clearly shows it. Surprisingly, Huawei did not have a single smartphone in the top five in Q2.
With Samsung adapting to the shift in consumer mood quickly and with multiple models, they were easily able to take the top spot in Europe with 40.6% market share, a leap of 20% annual growth. Xiaomi which had a single smartphone in the top 5 experienced 48% annual growth. Apple is shown below as having negative annual growth of -17% .
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