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Home / Apple / Samsung Smartphone Division is in crisis mode and the pressure is on to turn the tide before it's too late

Samsung Smartphone Division is in crisis mode and the pressure is on to turn the tide before it's too late



While Apple announced a new record breaking quarter in November, they also noted that the holiday quarter could fall out of Wall Street expectations due to currency exchange, weakness in emerging markets, and uncertainty about meeting product requirements.

I think the weakness of emerging markets has been what Wall Street and the media have focused on lately with a rigorous haywire rumor that Apple has cut down on the iPhone XR orders, although iPhone XR vendors have obviously contradicted say these rumors far.

There is no doubt that China's smartphone OEMs like Huawei, Oppo and Xiaomi are beginning to cause real destruction in China, India and emerging markets as a whirlwind. Out of nothing Xiaomi became the leading smartphone brand in India, pulled the rug under Samsung's feet in record time. Samsung held the lead position in India for a decade or more.

Apple has held its foundation in China to date, and their premium smartphones have continued to remain top sellers. Kantar reported in July that iPhone X had been the best-selling model in China every month since its release in November 2017. In the third quarter, Apple's iPhone # 2 was in China behind Xiaomos Mi 8.

The great story of 2018 was and is it aggressive price from Chinese OEMs who have surprised Samsung and others.

In Samsung, they went from being number one in China a few years back to being in sixth position in Q3 2018, down 67% from Q3 2017. It has been absolutely brutal for Samsung being eaten alive in the mid-to-end end of the market in China and now India.

 2 Samsung dropped 67 percent in Q3 in China

This is why the panic button was pushed by Samsung in September. mill about a new folding smartphone on the way. So on November 7, Samsung gave developers a look at their new folding smartphone due to send once in the second quarter of 2019.

This week, we learned that Samsung is seeking a breakthrough for their Galaxy S10, which should be introduced at the end by February. Koh Dong-jin, Managing Director of Samsung Electronics's smartphone business, makes all-out efforts to deliver a breakthrough in the 10th edition of the Galaxy

Koh recently said in a corporate announcement sent to managers and employees of the mobile communications section that he was sorry for the current smartphone's wear and tear situation and that he would do his best to overcome the crisis with the upcoming Galaxy 10 and folding phones later in 2019.

Current rumors and reports claim that the Galaxy S10 will introduce a fingerprint scanner in display that can be based on ultrasound technology (although they have alternative design on the record (see one and two)). [19659003]

It will also include their new AI processor in an attempt to counter Huawei's new Mate 20 Pro with the Kirin 980 AI processor that includes 5G support. They also try to counteract Apple's A12Bionic chip with advanced AI capabilities.

  3 Samsung Galaxy S10

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It will also introduce a full face display with just a single "bug hole" in the graphic image to avoid the chess development that Apple started last year's iPhone X.

With Samsung's new A9 providers offered a back of quad camera, this can be forwarded to the next generation of the Galaxy S10. 19659003]

And finally, the S10 can be Samsung's first smartphone offering 5G features, and I'm sure Qualcomm tries to make it happen under Apple's business skin.

If any of Samsung's listed smartphone features will do anything to push back Samsung's aggressive Chinese competitors are unknown at this time.

Unless Samsung drops its prices dramatically to counteract the warlike strategy that Chinese OEM has implemented, I'm not sure Samsung's new feature s will do much to turn the tide for them in China, India or elsewhere.

This year, T-Mobile markets the new smartphone from Chinese OEM OnePlus, which begins the Chinese attack on Samsung in the United States. Xiaomi has been hinting for a while now as they can enter the US market in 2019. The only US smartphone provider that suffering from such a move is Samsung.

Will Samsung boost the Pirate flag and start fighting back in 2019, or will they continue to weaken as Chinese vendors are pushing to smash Samsung in Europe and beyond.

The market is gnarly at the moment and continued price pressure from Chinese OEM customers will win over more fans. These same vendors are trying to break out of just lower prices and start offering new smartphone features customers seem to like. They are likely to adopt 5G fast in 2019.

For now, it is up to Samsung to deliver a home run in late February with the Galaxy S10 and in 2019 in general with its new folding smartphone. Can they find a spark to win back the market share they lost in China and India in 2018?

At the moment, it looks bad for Samsung as their Chinese competitors listen to blood in the water like a big white. It will be a feeding phase in 2019 if Samsung can not beat it.

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