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See Apple Holiday Short: "Share Your Gifts"



  Scene from Apple's Movie

Picture of Apple

When we go into the holidays, Apple has released a beautiful short movie called "Share Your Gifts" on YouTube. It's a sweet story about a creative young woman who is afraid to share her work with the world until her dog helps her to break out of her shell. Fortunately, for those who are a little tired of Apple's weight on iPhones and iPads, she has proven to use a MacBook to express herself. It's nice to see that Apple demonstrates its commitment to the Mac in such a way.

Set to Apple-ordered song "Come Out and Play" by 16-year-old Billie Eilish, the film builds on an effective combination of a miniature physically and data-generated character. Apple's "Making of" video takes you behind the screen to hear from the designers, animators and others who made this project alive. I can only imagine what the budget must have been.


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