The Government of Singapore and Apple today announced their partnership on the LumiHealth Health Initiative, a personalized program to encourage healthy activity and behavior using the Apple Watch.
The first of its kind program was designed by Singapore’s health promotion board in partnership with Apple as part of the country’s Smart Nation initiative, a national effort to leverage technology to benefit citizens and businesses. Created in collaboration with a team of doctors and public health experts, LumiHealth uses technology and behavioral insights to encourage Singaporeans to stay healthy and complete wellness challenges through the Apple Watch and iPhone. The LumiHealth app, designed with users’ privacy and security in mind, is available in the App Store for pre-order now, and the two-year app will be offered from the end of October 2020.
“Although we all around the world are tackling the challenges of COVID-19, we must continue to invest in the future. And there is no better investment than in our own personal health, “said Heng Swee Keat, Singapore’s Deputy Prime Minister, in a statement. “This partnership between Singapore and Apple will enable Singaporeans to live healthier lives, but just as importantly, it will contribute valuable insights to improving the health of people around the world.”
“Singapore has one of the world’s leading healthcare systems, and we are pleased to partner with them to incorporate the Apple Watch and LumiHealth into their holistic approach to well-being,” said Jeff Williams, Apple’s CEO, in a statement. “Apple Watch has already helped millions of customers manage activity levels to improve their health, and we look forward to using our expertise here in the same privacy-friendly way that sets all Apple products and services apart.”
LumiHealth leverages the power of the Apple Watch to encourage and empower Singaporeans and citizens to adopt healthy habits through personal reminders, applications, activity coaching and incentives. Within the app, users travel through worlds with a friendly intergalactic explorer who guides them through tasks that are personally tailored to their age, gender and weight. They include weekly activity goals that can be met through not only walking, but also swimming, yoga and other activities. LumiHealth also reminds users to go to health check-ups and vaccinations, and participate in wellness challenges aimed at improving sleep habits and attention, as well as encouraging better food choices. By completing these goals and challenges, users help the intergalactic explorer get home, while earning rewards worth up to $ 380 over the duration of the program. An Apple Watch is required to participate, as is downloading the LumiHealth app from the App Store.
LumiHealth was created with customer privacy and data security built into the design. The program is voluntary: Users must sign up and consent to share information with LumiHealth when they join, and can opt out at any time. The collection of personally identifiable information will be limited to information that enables the app to provide an experience that is personal and relevant to the user’s needs. All user data is encrypted to protect privacy. Data is stored in a highly secure system that is fully compliant with Singapore’s privacy and security laws. No data from LumiHealth will ever be sold or shared for marketing purposes.
LumiHealth is the culmination of a two-year process that began with Singapore asking for proposals from international health and technology companies for ways to enrich the lives and health of the population.
The Apple Watch is the largest watch in the world, allowing users to access and customize hundreds of tools and apps from the wrist. Activity rings, fall detection and electrocardiogram functions have changed the way people handle health and wellness. And groundbreaking research studies, including the Apple Heart Study, have provided researchers and medical professionals with critical data that users have shared to help breakthroughs of healthcare in the future.