Apple TV 4K comes up on its second anniversary. Two years is not necessarily older for an Apple product, and it certainly holds good to its rivals. With support for Dolby Vision and Atmos, and all the cool improvements that come to tvOS 13 this fall, it is without a doubt the most expensive streaming box around. That said, it is very much a continuation of the old line. It looks and works like the fourth generation Apple TV, released nearly four years ago.
That does not mean that there is no room for improvement. Apple pushes hard for streaming content so you can subscribe to other TV app providers with the new channel and launch their own subscription service, Apple TV +, this fall. Between streaming video and HomePod, Apple's spending billions in the living room; It is clearly very important, and that is why we think it is time to reassess its streaming hardware.
Redesign remote control
Apple TV HD and 4K are great streaming devices, but they have, hands-down, the worst remote control in your business. Worse than any other streaming box, worse than any cable box, worse than any stereo equipment you've ever used. Siri Remote is Exhibition A for any argument that Apple is concerned with form over function.
A remote control is meant to be held in the hand, but the removal of the Apple TV is too short and too flat to fit comfortably. A remote control is supposed to be used while watching your TV, but Apple's is so symmetrical, the buttons are so much like each other, it's almost impossible to blindly tell how to hold it or which button you press.  Apple TV Siri Remote "width =" 1200 "height =" 800 "data imageid =" 100802200 "data-license =" Supplied Art "/> Apple Don't be fooled by the slender photo The Siri Remote is not comfortable to hold or use.
Don't be fooled by the slender photo The Siri Remote is not comfortable to hold or use.
The touch pad was a great idea, but in practice, the interface makes it harder to use, not easier, the small size and our limited thumb precision mean that you often exceed your planned destination and must swipe back a bit, which takes longer and feels like failure.
I don't think the Apple TV remote should be loaded with buttons like many others, nor go overboard with a power-hungry building display.The current feature set (including accelerometer) is fine, just replace the touch pad with a Four-way cushion and select the button in the middle, similar to the second-generation aluminum Apple TV remote control. Make the remote control slightly longer and ergonomically curved to fit your hand in an obvious direction. And make the buttons feel clear enough under your thumb to know which one you press without looking at it.
Redesign box also
The Apple TV box does not look bad, but the design does not change in age. Apple's design language is generally delayed for a refreshment, but while we regret the lack of "fun" through most of Apple's selection, a box sitting in your entertainment center right in your line of sight should probably not draw attention to itself
Black is the obvious color scheme for television equipment, as it fades out of sight, especially in a dark room. Just take the smooth finish and make it matte instead.
The overall size of the Apple TV box is also good, but I prefer it to be wider and flatter – about 40 percent further along each edge and half as high as giving the same volume. This will make it easier to slip on top of or between our other TV equipment, or at least less conspicuously on a shelf.
A node you can talk to
It can be a very good reason not to make the box wider and thinner, though: it can be a wonderful little mini HomePod. Apple has no answer to the Google Home Mini and Amazon Echo Dot, and it may be the best way to overcome that deficit.
Optimized to use Siri with HomeKit devices, control the streaming experience and of course general assistant tasks, our hypothetical Apple HomePod TV wouldn't aim to deliver really Apple could copy the exterior aesthetics of HomePod, but with all the big speakers inside.
Picture a smaller-diameter HomePod, just a few inches high, without a luminous LED array on top, and a handful of ports
The benefits to Apple are obvious – there is another way to get Siri to know people's lives, the benefit to users is great, also to be able to say everything you can say to the Apple TV remote , without picking up the remote control
Apple TV 4K is equipped with the A10X system-on-chip, which is more than powerful enough for a great 4K streaming box. But Apple TV is not just for streaming. There are many useful apps, from weather and news to smart home screens, and of course, Apple is playing games on Apple TV more than ever with the upcoming Apple Arcade service.
Apple TV boxes also serve as a HomeKit hub, which is needed to control your HomeKit devices outside your home. The new HomeKit Secure Video feature that comes later this year processes and encrypts the video completely on the HomeKit hub, which means it needs a reasonably fast SoC.
Apple will upgrade the A10X to A12 in the next Apple TV. It would bring better CPU and graphics performance along with other generation neural engines, which will really help with video editing on these HomeKit Secure Video cameras.
It is not necessary to make the leap to the A12X found in the new iPad Pro. Sure it's much faster, but it's still not strong enough to compete with a PS4 Pro or Xbox One X on the gaming front, it's overkill for which apps Apple TV is used to, and that would surely cost a lot more  USB-C for external storage
Apple has improved the ability to access data from external devices and it should be transferred to tvOS and a new Apple TV.
Turn a USB C port on the back and let users connect to a drive to play the media from it. The music app could access music files, and video files could be accessed by third-party video players such as Plex or VLC.
Developers would surely appreciate an easier way to test and debug their programs and games.
This is a kind of power user feature, but can help justify Apple's prize prize.
Practically give it away
If there is criticism of Apple TV 4K, it's that it costs too much. Apple wants $ 179 for Apple TV 4K with 32GB of storage, or $ 199 for 64GB. These prices are not bad for the hardware you get, but a Roku Ultra is $ 99 and a Fire TV Cube (which is also essentially an Echo device) is $ 119.
Apple may not make an Apple TV much cheaper not whether it should be a mini HomePod and have enough power to serve as the HomeKit hub and let you play high quality Apple Arcade games. But by the end of this year, the company will have two new, desirable services that it can use to amortize the costs.
We don't know what Apple TV + or Apple Arcade will cost, but let's assume they each $ 9.99 per month. Apple could easily run a typical long-term subscription discount agreement. For example: Subscribe to two years of service, or one year both, and get the new Apple HomePod TV for just $ 49.99!
Why not a streaming stick?
Why shouldn't the new Apple TV go into Roku Streaming Stick + and Amazon Fire TV Stick 4K is $ 49.99 and that price makes them very attractive 4K streaming devices. ] The tripod format is widely popular due to its price, but it would not be a good fit for Apple.
Unfortunately, these rods come with a set of compromises that wouldn't work well for Apple. The shape factor and the price necessarily make these units less fuel-efficient. An Apple TV stick can surely run video and music streaming apps (both own and third-party apps like Hulu, Netflix or HBO Go), but it would make a terrible Apple Arcade game and a dubious HomeKit hub.
A cheap, low-power, limited-use Apple TV device will share the tvOS app development market and tarnish Apple's "premium only" reputation. Better to strive to create the best streaming box and trust it to be packed with service agreements to reduce the cost to consumers.