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Snapchat is still the king of filters



Last year, Snapchat introduced new filters that blur the gender line and reminded those of us who rejected the app after it failed again and poor public performance, whatever it is good at – creates a wonderful self-experience.

The new filters, which let users see how they look like the opposite sex, have taken the net (and Tinder) with stupid storm. They also gained Snapchat a lot of attention on the App Store and on Google Play.

Only in the United States, over the last few days Snapchat saw a 34% lift in downloads on both the iOS App Store and the Google Play netting app nearly 600,000 new users in four days.

 Snapchat mobile app downloads from the app store

A cancellation in downloads is great, but it is even better for Snapchat is in The last few days they have received more downloads than rival Instagram. Normally, the two averages have about 1

00,000 downloads in the US per day each, but since the Snapchat update has been on average over 150,000 downloads per day.

 Snapchat Downloads vs. Instagram Downloads in the United States

No matter what camp you are in, Snapcat's latest update is a massive win for Snapchatters around, and a reminder to Instagram that they are not the only game in town. Keep up the good work Snap!



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