Although the market view for the first quarter of 2019 was how Huawei increased in the smartphone market while Apple fell, Huawei has been able to make a market mite as Huawei is the new market leader that is not exactly accurate.
Apple apparently published two reports in April and two reports in May using various analytical report data showing that Apple was king of the Premium Smartphone market in Q4 2018 and Q1 2019 as shown below:
01 – April 16, 2019: Our report, based on Kantar data, was called "For Q1 2019 Apple's iPhone XR was # 1 in the US and UK, while iPhone X was Apple's best seller in Urban China"
April 02 – April 16 2019: Another report released that day, based on data from Counterpoint, was called "A review of 201
03 – 7 May 2019: Our report, based on data from Counterpoint, was called "Apple dominated the top 10 Premium Smartphone Chart globally in Q4 2018, but lost to OPPO in China."
04 – 9 May 2019: Our report based on data from Canalys was titled "In Q1 2019, Apple's iPhone XR sold more than twice t of Samsung's S10 + in North America."
Apple has been consistent leader in the toughest part of the market, the premium sector due to their intelligent holistic approach to selling iPhones based on both soft and hardware enhancements; on Apple Music and iTunes; on free productivity programs; to protect your privacy; on movie sales and rentals, on iMovie, Apple Pay, Apple TV and health.
Apple delivers a top-to-bottom top product, and their sales show that customers like the entire package that Apple sells keep them the world's first smartphone in the world. Do any OEMs hit Apple on one or two hardware features? Perhaps, however, one or two features do not make the whole smartphone a leader.
On the other hand, the Huawei market swept in the first quarter of 2019 and the buzz was overwhelming from the media in general. Based on shipments, Huawei rose to become # 2 smartphone OEM.
But what does it really mean when it comes to leadership when 73% of their shipments were for phones below $ 300. In fact, 43% for phones were below $ 200. That's what shows new Counterpoint data, as shown below.
I've always been confused by Wall Street's love for blind statistics on volume shipments, which in the smarfon market up to now means absolutely nothing. What kind of profit can Huawei make on a $ 150 phone?
At the profit front, no one holds a candle to Apple so far, and with $ 150 phones leading the way, Hauwei is nowhere near Apple's true leadership. In fact, they are not even in the race.
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