Apple competitor Spotify published a note on their website today and told their customer base about a test that they perform in the United States. "On the road again," states that "Americans spend 70 billion hours behind the wheel every year. There is a lot of time on the road. So what you do – and what you listen to – to help you get through the long hours of car issues Therefore, Spotify is trying to learn more about people's listening habits and
About Spotify's Test with Car Thing
- They test how people listen in the car through a voice-controlled music and podcast unit named Car Thing which is shown on our cover graphics.
- Spotify notes that "Although we know there has been some speculation about our future plans, Car Thing designed to help us learn more about how pe ople listen to music and podcasts. Our focus continues to be the world's leading audio platform ̵
- The test will only be performed in the United States, with a small group invited Spotify Premium users.
- Spotify notes that they can do similar voice-specific tests in the future, suggesting that some of their other tests will include" Voice Thing "and" Home Thing. "
- Finally, Spotify notes that they have no current plans to make this specific device available to consumers in general, but the lessons learned from their tests will dictate how they develop experiences anywhere you listen to music and podcasts.
Knowing Spotify, they probably work on how the European Commission will look at Apple's CarPlay that interferes with the car's plans, or how "Home-Kit" has an unfair advantage.
Earlier this month, Patently Apple wrote a report titled "EU Antitrust Commissi at will report begin a formal investigation in Apple that started with a Spotify complaint. "
Margrethe Vestager, EU Competition Commissioner, who was behind Apple's $ 13 billion tax authority, is now investigating the latest Spotify complaint. Vestager, currently a presidential candidate in the EU, wants global pressure on digital tax.
In an interview with CNBC's Karen Tso at the VivaTech conference in Paris, Vestager, a Danish official, said that she wanted to see "justice" in digital taxation.
There have been many venture capitalists seizing about Apple's behavior against Spotify, both have music streaming platforms and you have It is considered whether to start a formal investigation. What can you say about it?
Vestager: "Spotify has launched a complaint, and we are about to look at it. Of course, the first thing we do is by asking the company that is being complained. We are about to to get their answers back And of course we will dive in because this market is very important to us because we also have this bigger problem at stake, you are dominant in a market you have basically won this market , then you can compete with the people who do business on your platform. So this complaint is also part of the greater effort to ensure that we have fair competition. "
The question of" venture capitalists "who were seized was not really answered. Will the EU be pressured by "venture capitalists" to launch this survey on Apple? And when Vestager said "this market is very important to us," who is "us". Doesn't she say she wants to make a decision against Apple because it's important to European interests? There were more questions than answers in that part of the CNBC interview.
You can learn more about this interview below where Vestager weighs in on major American tech giants who are being destroyed and more.
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