Music streaming services have made millions of devices in recent years and everyone seems to have a favorite. This week we will compare the most downloaded music streaming apps in the American App Store, and look into the best competitors Spotify and Pandora.
The Most Downloaded Music Flow Applications
Note: Apple Music is not mentioned in this report because it comes preinstalled with every iPhone and does not need to downloaded through the App Store.
Spotify leads the package with an estimated 2 million downloads in September in the App Store in the United States, followed by Pandora with 1
Spotify vs Pandora
Both Spotify and recently purchased Pandora are fighting hard for market share. In a market where iPhones and iPads are preinstalled with Apple Music competitor, both companies are constantly seeking new ways to attract new customers. Let's see how they've listed so far this year.
Pandora attracts more young women
Let's take a look at the user base for these services. Both services see more use of younger crowds (18-24), but it seems that it is more pronounced for Pandora. We can see how the use has changed to the demographic group in the chart above.
In addition to attracting more young iPhone users, Pandora also seems to have a stronger footing with female users, where Spotify leans a bit more to men. Generally, data indicates that there are more apps that have a male loan-based user than female lending.
Spotify was downloaded 25M Times
Although recent, Spotify has become a household name and it appears in downloads. By 2018, Spotify saw more than 25 million downloads alone in the United States. And while Pandora was not too far behind with about 20 million downloads, it has a lot of work to do before it can really take over. Currently Spotify is still the king of music streaming services on the App Store.
The data in this report came from Explorer, our Mobile Market Intelligence platform. Use Explorer to detect and analyze millions of mobile apps with proprietary datasets like those used in this post. Check it out →