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Home / Apple / Steve Jobs was thinking of bringing an Apple credit card to Market Decades Ago

Steve Jobs was thinking of bringing an Apple credit card to Market Decades Ago



Apple released a report on Tuesday titled "Apple begins a & # 39; preview of Apple Card Today & # 39; with wider distribution later this month." The excitement of adult Apple fans is definitely building for the Apple card, an idea that was released from the mind of Steve Jobs decades ago. It was simply not the right time to bring it to market at that time.

In a new CNBC report today on the Apple card from Goldman Sach's perspective, they noted that "Apple's desire to reach as many of its customers as possible with a credit product is not new. When Apple had discussions with Capital One about creating a community card in the late 1

990s, and Apple founder Steve Jobs "had a reluctance" to reject some of its customers for the card, according to a former bank CEO, who tested a card but rolls it wasn't out wide, said this person. "It was definitely a historical fact about Steve Jobs that I was unaware of.

The business page of the report noted that "Goldman Sachs throws a wide net to customers of its new credit card with Apple and approves some subprime borrowers for the product.

The bank, which is responsible for deciding who gets the Apple card, accepts some applications from users with less than stellar credit scores, according to people with knowledge of the matter.

For Goldman, a 150-year-old investment bank that counts companies and the ultrawealthy as their clients, the move increases the risk it faces of launching a card in the last stages of a decade-long expansion in the United States.

The approval process, carried out through the iPhone wallet, was designed to give most applicants a two-minute decision, the people said, during which time the bank's systems confirm users' identities and that their credit bureau records indicate that they can repay the debt, the people said.

Goldman is using software company Provenir to facilitate $ edith decision, said another person with knowledge of the situation. "For more on this story, read the CNBC report.

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