Earlier this month, data from NPD showed that Apple is "the clear leader" in the smartwatch industry. Now Strategy Analytics has a new report that provides more information on Apple Watch sales and how they compare with the rest of the market.
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According to the data, Apple sent 9.2 million Apple View devices in the fourth quarter of 2019. That's up from 7.8 million in the fourth quarter of 2017. In total, Strategy Analytics suggests that Apple sent 22.5 Millions of Apple Watch units in 2018. By comparison, it is up from 17.7 million in 2017. In total, 45 million smartwatches were delivered in 2018, with Apple accounting for half.
These shipping numbers put Apple at the top of the smartwatch industry, with Fitbit in the distant second of 5.5 million units delivered throughout 2018. Third, Samsung is the third with 5.3 million units shipped, followed by Garmin of 3.2 million .
When it comes to markethare, Apple has a significant lead with a 50 percent stake in the smartwatch market. It's down from 60.4 percent market share Apple held in 2017, with both Samsung and Fitbit eating into Apple's share.
Neil Mawston, CEO of Strategy Analytics, noted that both Samsung and Fitbit have greatly improved their smartwatch portfolios over the past year:  "Apple sent 9.2 million smartwatches worldwide in Q4 2018, and increased 18 percent from 7.8 million units in Q4 2017. Apple's global smartwatch market share dropped to 51 percent in the quarter, from 67 percent a year ago, Apple Watch loses market share to Samsung and Fitbit, whose rival smartwatch Portfolios and retailing have improved significantly over the past year. "Overall, Strategy Analytics says Apple, Samsung, Fitbit and Garmin account for 8 out of 10 smartwatches sent worldwide.
Apple itself does not disclose data sales data for Apple Watch for competitive reasons. Instead, we rely on data from research companies such as Strategy Analytics. This data shows how great a management Apple has over other smartwatch manufacturers, even though Samsung and Fitbit are beginning to recover.
Read the full report from Strategy Analytics here.
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