Home / Apple / T-Mobile joins the free iPhone 12 battle to ward off rivals

T-Mobile joins the free iPhone 12 battle to ward off rivals



It took a day, but T-Mobile US Inc. has entered competitions for the iPhone 12 distribution.

Bloomberg reports that T-Mobile earlier today introduced its own free iPhone 12 offer for new customers, at least those with qualifying replacement phones. The iPhone 12 sells for around $ 800, but operators see it as a marketing expense in their search for subscribers.

Apple Inc.’s introduction of the first 5G iPhones on Tuesday had triggered an immediate campaign by AT&T Inc. against Verizon Communications Inc., each offering free iPhone 12s to customers with unlimited data plans.

Walt Piecyk, an analyst at Lightshed Partners, called in saying “It’s confusing how T-Mobile did not have its iPhone 1

2 offer ready before day two.”

Online iPhone orders begin Friday and are expected to launch a strong 5G phone upgrade cycle despite the financial pressures caused by the Covid-19 pandemic.

10.0F - Apple News




Source link