Microsoft ended the week with the title of the most valuable company in the United States and pulled in front of Apple on Friday afternoon at the end of the stock market after the volleying days back and forth.
Microsoft's share rose a little Friday, while Apple fell about 0.5 percent. This pushed Microsoft to a market value of $ 851.2 billion against $ 847.4 billion for Apple, per Yahoo Finance. Seattle-based Amazon, like Apple, peaked more than $ 1 trillion in value earlier this year, is now valued at $ 826 billion.
If Microsoft is the most valuable company or paths Apple has something less importance than the fact that this race exists at all. Microsoft's revival under Managing Director Satya Nadella has pushed the company back to tech world's upper echelon. And now for the first time since 2010, Microsoft is more valuable than its hardware rival.
And how does Microsoft management look at the historical milestone.
"This is a calculation that no senior leadership traces," Microsoft Chief Marketing Officer Chris Capossela said during a conversation at Seattle-based Pioneer Square Labs earlier this week. "We really do not look up, are we five today, we are four today."
In the 45 seconds he used to address the company's market capitalization, Capossela said: "I have already spent a lot of time talking about this tonight than I have ever used to talk about it on the company."
"None sits loudly when the store hits something new high, "said Capossela. "We are like" wow, the bar went up dramatically. "So it's a very humble tone: There's not much," woo, we kill it. "
Yet Microsoft's remarkable rebirth is something to see and a transformation that did not come so many. Capossela said that it was largely driven by Nadalla's laser focus on the company's mission "to give each person and any organization on the planet the opportunity to achieve more."
Capossela believes that the external perception of the company has changed due to its clear eye focus Microsoft maintains its core priorities.
"The notions of showing a view on growth that are not Windows and Office," have changed the perceptions of the company. "We love Windows and Office, they are big and they grow. But there's another way of thinking: It's an intelligent edge and intelligent shyness. So people have seen a much larger totally addressable market that we're now going to record on because of this worldview and mission and culture. "