During Apple's revenue talks yesterday, Tim Cook let the world know that the Apple card will come sometime in August. If you haven't noticed, August starts tomorrow, so this brand new Apple endeavor is coming soon, no matter how far into the month they endure.
Apple has three new services coming between now and the fall (Apple TV + and Apple Arcade are the other two), so Mr Cook who dropped the little knowledge was just starting the Wall Street pump by teasing the first one in line . It worked, as the stock price was up yesterday and today. Apple's existing service revenue increased in the previous quarter, which is already good news with several high-profile additions coming soon.
It should come as no surprise that the Apple card is the first to land. Apple has several new devices coming soon, including a new iPhone and probably a new Watch and updated iPads. There are also rumors of a new 16 ″ Macbook Pro on the way before the end of the year. It is also back to school to be considered, as many students do not start back until late August until after Labor Day. The Apple Card's 3% cash back reward for Apple purchases is the PERFECT way to quickly get loyal customers on board. What better way to recover from a purchase or upgrade than 3% that day in Apple Cash?
As part of my work on this site, I buy most new Apple devices than Macs for review. Thanks to that, the Apple card is pretty good for me. A 3% reward on all Apple purchases is nothing to sneeze at, especially if it works with the iPhone Upgrade Plan I've used over the last few years. It is definitely better than getting my rewards from my current card. Apple and other online purchases may be all I really use it for, but even if it is, it will be worth it.
I know I can't be alone. Who else out there will sign up for the Apple card the first day?