Something strange seems to have happened to the first party Sport Loop band style for Apple Watch, because the sneakers have shrunk sharply over the past year.
Apple's hook and loop Sport Loop Strap Style is released in 2017 with Apple Watch Series 3.
This season comes the Nike + edition of the new Apple Watch Series 4 with a reflective version of the Sport Loop band as not only looks cool, but increases visibility for night runners. 
The special reflective thread was designed to shine when the light struck it
It is also shorter than last year's Sport Loop.
Shrinking the Sport Loop Band  It was first discovered by Edwin, one of the readers of Dutch Apple-focused blog-iCulture, who used to wear an Apple Watch with a sports leap. Immediately after upgrading to a Series 4 model, he discovered that the tape that came with the device would not fit his wrist.
He traveled several times to Apple Support just to be told that the size has remained the same. In fact, Apple's specifications say that the new Sport Loop strap still fits 145-220mm wrists (the measurements tell you which diameter wrist band fits). However, the actual length is now much shorter by 23-24 cm instead of the usual 26 cm.
While Apple made the 4-series a bit bigger on 44mm (the measurement indicates headroom), the two millimeters did not explain why the bands and only the Sport Loop-have become a few centimeters shorter.
The image above shows a white Sport Loop, a pair of regular Series 3 bands and a longer Sport Loop band that can be purchased separately (more later).
All are for 42mm and 44mm watches. : 2x Old Sport Loop Straps (2017 Season, 26cm Long)
The Sport Loop band used to be 26 centimeters long, but no longer.
What about big bean types?
Although not so much, you must know that the Sport Loop band shaking with Apple Watch Series 4 is shorter, which can cause problems for people with big wrists.
If you purchased a Serie 4 with an Sport Loop ribbon that does not fit your wrist, you can get a longer version of the strap separately from Apple. The price of $ 49 is listed as appropriate 170-245mm wrist versus 145-220mm wrist for the regular edition.
Apple Watch Series 3 left and 4 series right
Unfortunately you will be stuck with a color because the big version is only available in black . Apple also has even longer band for 160-245mm wrists, so your next option involves getting an extra large fluoroelastomer Sport strap that is also available only in black.
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As iCulture points out, however, you have some flexibility with the Sport Loop ribbon elastomer because it comes in three parts, one with pin and two with the holes (those with holes have different lengths to accommodate most bracelet sizes).
Did you notice that the 2018 Sport Loop Strap is shorter? And if yes, would you say this is a classic case of Apple Nickel and Diming's loyal customers?
Sharpening the strap saves some cents in terms of material cost. Multiplied by millions and millions of Apple Watch sales, it can add up quickly to significant savings.
The curious case of the shrinking Sport Loop band reminds me of a similar example not long ago when Apple stopped the MacBook Pro extension extension cable (and did not get me started at discounted prices on Apple's updated Magic- accessories).
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