- Apple broke the quarterly record for US iPhone shipments in the second quarter of 2020 despite the effects of the new coronavirus pandemic on the world economy and domestic economies.
- In the second quarter of 2020, Apple shipped 15 million iPhones, according to Canalys.
- Apple now has a massive market share of 47.1% in the US, up from 40.8% last year.
The new coronavirus pandemic has had far-reaching effects on the world economy and triggered a recession in the United States, but you will not know that it is looking at Apple. This week, market research firm Canalys shared its estimates for the second quarter of US smartphone shipments, and while shipments as a whole declined, Apple managed to hit a new domestic record with 1
According to Canalys, Apple’s US market share rose to 47% on the strength of the iPhone 11, up more than 6% from the same quarter in 2019. Meanwhile, Samsung fell from 22.3% to 23.2% in the same time period, while LG, TCL and other brands saw that their share fell year over year by several percentage points.
Interestingly, while smartphone shipments were down just 5% year-over-year, the average price fell to $ 503, which is more than 10% lower than the average price in Q2 2019. With that in mind, it seems likely that The second-generation iPhone SE played a major role in Apple’s record-breaking quarter, especially with Apple announcing that iPhone revenue had only increased by 1.66% YY in third-quarter results last month.
“When the coronavirus pandemic forced consumers to stay home, the 5G adoption in the United States failed to take off,” writes Canalys analyst Vincent Thielke. “Store closures and viruses fear limited interaction with demonstration models, tight consumer budgets further limited consumption power, and with scarce 5G network coverage in US suburbs, consumers saw many reasons to buy a 4G device instead. In the coming quarters, a strong transport market will be an important contribution to catalyzing a multi-year transition period from LTE to 5G. ”
Apple is expected to launch four new iPhone models this fall, all of which will support 5G networks, all of which will cost more than $ 503. The iPhone SE and iPhone 11 are not going anywhere, but it will be interesting to see if The launch of 5G iPhone models will be enough to start the wide transition to 5G devices in the US in earnest. If conditions around the pandemic do not improve, it could be a strange fall.
“Higher unemployment has reduced consumer choice, in some cases limited the ability to buy a new device or cover phone-related expenses,” Thielke added, citing increased orders for advanced Android phones. “With economic challenges likely to persist, the sub-US $ 400 segment is poised to take on a more prominent role, especially as Google and other Android players increase their exposure to the low-end and mid-range segments.”