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The majority of IT executives in retail prefer Apple devices, according to the survey



An independent survey conducted by Vanson Bourne reveals that retail IT executives prefer Apple technology over Android or Windows-based devices.

The survey, commissioned by Jamf, comprises a total of 700 makers. Around 95 percent believe that mobiles allow them to increase employee productivity and optimize management and inventory planning. 99 percent of retailers have used at least one mobile technology in their stores.

More than 50 percent felt better customer satisfaction after mobile device distribution. 91 percent said their sales processes were streamlined and their brand became more competitive with the inclusion of mobile technology.

When it came to choosing what kind of IT executives preferred, it was clear that Apple was on top. 76 percent said they prefer Apple technology, while 48 percent said they used a mix of Android, Windows and Apple devices. 82 percent of respondents reported technical problems when using mixed environments.


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