Oprah Winfrey’s famous book club is now an Apple podcast. The show, which was launched on Tuesday, bears a predictable name: Oprah’s Book Club. And the subject may also sound familiar.
The eight-episode series features Winfrey talking to Isabel Wilkerson, author of Cast: The origin of our dissatisfaction. Winfrey called it important reading when she announced it as her book club choice last month.
“This may be the most important book I have ever chosen for my book club,” Winfrey said at the time. “Cast: The origin of our dissatisfaction provides a new way to see racial inequality, give rise to countless aha moments and help us truly understand America as it is now and how we hope it will be. ”
While Black Lives Matters continues to protest in the United States, Winfrey chooses the new one Oprah’s Book Club podcast could not be more relevant. CNN says Wilkerson’s book “defines racism in the country as an American caste system, and compares it to social hierarchical systems in India and Nazi Germany.”
Apple and Oprah Winfrey
Apple’s creative relationship with Winfrey continues to expand. Cupertino signed the media superstar to a multi-year deal in 2018. Since then, Apple TV + has hosted interviews The Oprah conversation and Oprah talks COVID-19. Her book club also created an Apple TV + series (and found a home on Apple Books).
Winfrey also landed a concert as the first guest editor for the Apple News service (again focusing on Caste and the topics the book tackles).
However, not everything has gone smoothly. Winfrey accepted a high-profile documentary about alleged sexual misconduct by record producer and founder Russell Simmons that had been determined for Apple TV +.
Oprah’s Book Club and other Apple podcasts
Winfrey’s new book club podcast is not Apple’s first foray into producing podcasts. After neglecting the increasingly popular audio format for many years, it seems that the company intends to capitalize on its network by cross-marketing the content and creators.
The Zane Lowe interview series has Apple Music DJ. And Apple News today contains stories from the company’s news app (as well as a lot of promotion for the premium Apple News + service). A podcast based on Apple TV + documentary series Little America is reportedly at work as well.
You can listen to the first episode of for free Oprah’s Book Club podcast now. New episodes will land every Tuesday and Thursday.