It should come as no surprise that Samsung was the leading brand in South Korea in the 2nd-20th. Quarterly, as they are the leading brand every quarter. Technically, Samsung accounted for 67% of the shares in the second quarter, up 3% from Q1-20 due to their large smartphone line called the Galaxy S20 series. Apple came in second with a 19% share, up 1% for the quarter.
What was surprising in the second quarter was that Apple’s smartphone on the market, the iPhone SE, hit a home run in South Korea, making it the number one smartphone for the quarter.
South Korea’s LG Electronics Inc. remained in third place with a share of 13 percent, down 3 percentage points from the first quarter.
Overall, half of the top 10 best-selling smartphones in the second quarter were Samsung Galaxy A models, according to Counterpoint Research, indicating that local consumers chose to buy budget mobiles in the midst of the pandemic.
Sales of smartphones priced below $ 400 accounted for 45 percent in the second quarter, up from 33 percent the year before.
Counterpoint Research said that sales of smartphones in the second quarter in South Korea increased 9 percent from the previous quarter, but were 8 percent lower than the year before.