Color me jaded because I've heard it all before. The highly venerable "Apple's Doomed" meme has gone full circle at least a couple of dozen times since I started following the company for the Mac360 just after the turn of the century.
What has changed? Apple has received countless riches by introducing new category drivers; Especially the highly profitable iPhone, the device as the unity drives Apple, Inc. beyond the Mac and into the stratosphere of ambition. If Apple is judged as a corporate titan, then it is convicted of the only true Apple killer.
Stay Hungry. Stay Foolish.
Way back in 2005 Apple's co-founder and then CEO, Steve Jobs, gave the start address at Stanford University and told students to " Stay hungry. Stay silly ." What did that mean? How can it be used for Apple circa 201
The quote comes from one of the latest editions of The Whole Earth Catalog and we can draw many meanings from Job's use and origin. In another way, it is obvious that Jobs told Stanford candidates to always look forward and take risks.
It's been Apple's way; from the origin in 1976, and from Jobs back in 2007. Is Apple 2017 hungry and foolish? Is the company looking forward and willing to take risks in the way Job's history showed?
I don't think so. Apple shows aversion to risk, introduces change to change, and unlike the years before Job's death – which brought iMac, Apple Stores, iPad, iTunes, iTunes Music Store, Intel Inside, iPhone and iPad App History since then it has been more flooded with financial wealth than it has category and games that change new products.
In fact, the only new products coming out of Apple, Inc. since Job's death are iPhone accessories; AirPods and Watch.
Every few months, we read by a Chinese smartphone manufacturer who will disregard Apple's abbot on the aspiring gadget tags of humanity. Even Microsoft is back in the Apple bashing game with the surface of traditional PCs with a touch screen. There are no categories or game exchange products. Nor are the Amazon Echo units. And certainly not knockoffs with low prices. Thanks to Jobs & # 39; guidance at the beginning of the century, Apple remains the brand that people want to own, and at least Tim Cook and Company have maintained that part of what Jobs built.
What can Apple's topping? What is the true Apple killer?
Look at the companies and brands that Apple disturbed with the iPhone. Nokia. Motorola. Microsoft. Blackberry. None of them has any significant presence in the smartphone industry today because their markets were disturbed by Apple's iPhone; the end of the result of a hunger to succeed and foolishness to try .
Apple has the power to return to hunger and foolish, or the power to ignore the past as it paves the way to a smaller future. Only Apple is the true Apple killer.