When asked about the reason for the upgrade, the primary motivation was that they either happened to need an upgrade anyway, or that their operator happened to offer an alternative to upgrade (32%), says Liam Howley, CMO at Decluttr
When it comes to upgrading, smartphone users usually buy a new phone every (24%) for two years (22%), but upgrades are often made based on a pure need, either when a phone breaks (48%), when the phone is damaged without repair (41
For the most part, Americans are happy with the technology they already have and do not feel inclined to keep up with the latest advances (69%). 64% agreed that they did not find that newer models were noticeably different from older ones. Still, despite the apathetic attitude of most people, many Americans continue to spend too much because of today’s extensive, upgrading culture, Howley says.
He says that, based on Decluttr’s recent survey, mobile phones lose on average 40% of their value within just the first month after release, and fall to 51% by the end of 12 months.
“For those consumers who are willing to look beyond buying the latest release, there is a significant monetary difference,” says Howley, “for example, you can buy a refurbished, ‘very good’ condition iPhone 11 Pro right now for $ 750, while at its launch less than a year ago, it cost $ 250 more.New phones lose value quickly within weeks of launch, and stabilize only after being on the market for around six months. sees a lot of difference in terms of features, it seems to be the smarter financial choice to choose a slightly older model or wait until the new device has been on the market longer. ”
Decluttr says here how much consumers can expect to pay if they upgrade to a refurbished Apple device released in the last couple of years, as opposed to buying brand new: iPhone X: $ 410 iPhone XR: $ 410 iPhone XS: $ 480 iPhone XS Max: $ 500 iPhone 11 Pro: $ 750.