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The weird case of weird prices for apps renaming Mac files

Like most Mac users, I like a bargain; a tool that does more than expected for less than expected, an app that delivers under promises and over. They are out there, but sometimes you have to do a little care to find the right ones.

Here is a good example of three Mac utilities renaming files in batches. Renaming a file in the Finder is children's play. Select the file, press Enter, enter a new name, done. To rename a dozen files, use the Finder; select the files, press Enter, enter the new names 12 times, done.

You see where this leads, right? Renaming a dozen files in the Finder borders on boring, so what about renaming hundreds or thousands of files? Fortunately, there is an app for that. Actually, there are many apps for it.

The Mac Baptism app I've used most over the years is perhaps the best; most features, most features, and a price to match. It's called A Better Finder Rename and worthy of every nickel.

ABFR is so good that it is self-explanatory.


A Better Finder Rename may be the best renamer app in town, but it's not the only one available. Mac users on a budget can go to the Mac App Store, and a few knockoffs will come with the keyword "filename."

is priced at about half of ABFR, albeit with fewer features, and renames hundreds or thousands of files with one click.


The rest of the App Coal for the Mac App Store ranges from nominal features of 99 cents to a few decent prices up to the same price or more than Renamerox.

It brings me to a Mac app called FileMorph. It is a filename tool with a 30-day demo and options for renaming the dozens. Or dozens. It's an intuitive app, but it's more because of a limited feature set than design.


What's nice here is the price tag. FileMorph is priced at $ 10 more than A Better Finder Rename, which is largely regarded as the most feature-loaded and capable file name app. The only thing I can think of is that FileMorph's developers value usability over ability. ABFR is more complex, but is arranged in such a way that it is almost self-explanatory; many features, but a proper learning curve.

I will not criticize anyone else's business model, but there are more capable file navigation apps for Mac at much lower prices.

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