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Home / Apple / This is what works virally like – the numbers behind FaceApp

This is what works virally like – the numbers behind FaceApp

FaceApp has been in the news a lot this week. The apparently magical AI facial morphing app went viral earlier this week, resulting in a meteoric rise in the Top App charts.

Let's look at the numbers behind FaceApp.

App Store Ranks

App Store Ratings

] Although FaceApp has been around for over two years, the meteoric rise in the Top App maps began only 5 days ago and occurred almost overnight. That's what looks like viral looks on the App Store.

 FaceApp App Store is rated by Appfigures

The app has maintained a fairly stable ranking in its category for a while now and even made it to the top of charts once before ̵

1; back in April 2017 , but it was only two days. In the past week, it climbed to the top spot both on the App Store and on Google Play and doesn't seem to be moving.


What does viral viral mean for downloads? Let's look at App Intelligence:

 AppAppures downloads for Appfigures

Before you go, FaceApp gives an average of 4.8K downloads per day across both the iOS App Store and Google Play in USA. Having gone viral, the downloads increased by a majority of more than 40 to 195K per day.

Apple vs. Google

What is also clear from the chart above is that even though the app has the average number of downloads on the iOS Store Store and Google Play before going viral, it's the iOS App Store that gives a lot of this growth.

In the 25 days before we go viral, we estimate FaceApp that iOS had 68K downloads in the US. In the last 5 days, we estimate the sum to be 854K. And it's a 25-day comparison to just 5 days.

On Google Play, the numbers are much lower. In the 25 days before the app went viral, FaceApp achieved 54K downloads in the United States. Having gone viral, it increased 5-day total to just 119K, roughly double.

About the data

The data for this report comes directly from Explorer, our App Intelligence platform. With Explorer you can see how apps perform, what technologies they use, their audience demographics, and more. Check it out →

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