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TikTok hits up the Instagram competition with Discover and more



Viral video sharing and creation app TikTok puts its sights on Instagram with a new round of interface changes and more. As described in TechCrunch TikTok tests a "Discover" fan, a newly developed "For You" share and more.

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The changes were first discovered by Jane Manchun Wong on Twitter, who regularly discovers upcoming features of applications in reverse engineering.

One of the biggest changes TikTok is testing, is the newly created "For You" page. At the moment, the interface is a vertically rolling stream of content, where you browse videos one by one. TikTok is now testing a grid layout, similar to Instagram's "Explore" tab. You can see more videos on a single page, which means it's faster to find something you want to see, and easier to skip those you don't want to see.

In addition, TikTok is apparently testing a new "Discover" tab. Details of the "Discover" tab are a little more unclear, but based on the person's icon, it's probably a way for users to find new people to follow on TikTok. This goes hand in hand with rumors that TikTok is working on a "Suggested Users" function as well.

TechCrunch explains:

This change, if accurately described and published, can be a big deal for TikTok creators, as it comes at a time when the app has received critical mass and has penetrated the usual. The younger generation has been captured in TikTok, and found the TikTok stars more real and approximate than ruling YouTubers.

Other Features TikTok appears to be testing, including the ability to view as counts on videos, as well as display the number of downloads a video receives. This comes as Instagram tests remove which counts completely. TikTok also tests an account key, new sharing features and more.

TikTok has mostly taken the world with the storm recently, and has been the most downloaded iOS app in the last five quarters. Its success has put pressure on such as Instagram and Snapchat, the latter trying to compete on the head. TikTok is similar to Vine and allows creators to share extreme card format videos.


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