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Tim Cook defends using Google as the primary search engine on Apple devices



  Apple CEO Tim Cook looks like the new iPhone X is on sale at an Apple Store on November 3, 2017 in Palo Alto, California.
Enlarge / Apple CEO Tim Cook looks like the new iPhone X is on sale at an Apple Store on November 3, 2017 in Palo Alto, California.

Justin Sullivan / Getty Images

In an interview with Axios on HBO, Apple's CEO Tim Cook explained the decision to use Google as the default search engine on Apple products. This decision has baffled someone, considering Google's business model to make money on users' data, as Apple has said many times.

"I think the search engine is the best," Cook said in the interview. He followed dive into the privacy features Apple has implemented in its Safari browser.

"Look at what we've done with the controls we've built," said Cook. "We have private browsing. We have an intelligent tracker prevention." What we have tried to do is find ways to help users throughout their day. It's not a perfect thing. I would be the first person to say that. But there is a long way to go. "

Google pays Apple to make its search engine the primary on iPhones and other Apple devices. The money that Apple produces from the deal enters the company's service sector, which has been a consistent light source for Apple in its quarterly quarterly reports .

A Bloomberg report estimates that Apple can bring between $ 3 and $ 9 billion from its Google license agreements, with most analysts setting the number between $ 3 and $ 4 billion. Apple's service industry as a whole hit a big milestone – 10 billion dollar in sales during the last financial quarter in 2018.

Cook also talked about the threatening privacy rules that may come to Silicon Valley. On the question of federal regulation is inevitable, Cook emphasized that he is "not a big fan of regulation" , but that companies must recognize when the free market industry has failed.

"I am a great believer in the free market" Cook said. "But we must admit when the free market is not e works and it has not worked here. I think it is inevitable that there will be some regulatory level. I think Congress and the administration at some point will pass something. "[19659011]
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