A regular reader of the Mac360 knows that we have done much the same since its inception in mid 2004.
We consider products we like, which we use, and that we would recommend to family, friends, neighbors and co-workers; knowing that there is a hint of implied support to follow the recommendation.
Likewise, we remain 1) stake guardians of Apple and the brick gardens ecosystem, and 2) friendly carriers of a stick sticking Apple, executives or products when they put the company over the customer.
It. Sight. Thing.
Much has been written about Apple co-founder Steve Jobs and that vision thing. Jobs seemed more able to see the future of technology than most leaders; including his hand-picked successor, current CEO Tim Cook.
In short, Steve Jobs had that vision, and his legacy of product innovations and market disturbances is second to none. At the other end of history, Tim Cook has shown and superior the ability to turn profits from the products that Jobs built.
The cook needs what Jobs had. That vision thing.
Why do I say that? Isn't Apple even more profitable than Amazon? Still google? Still Samsung? Still Microsoft? Apple doesn't sit on piles of money in sufficient quantity to buy, say, France?
Yes to one and all. Apple is rich and despite spending tens of billions on share purchase plans and shareholder dividends, the company, customers and shareholders have performed well under Cook's management.
Wait. What? Isn't Microsoft worth more than Apple? Perhaps you can see the latest changes as a typical market adjustment; The market now loves Microsoft and the market hates Apple. Microsoft is almost completely tall, while Apple is at the bottom of a trough. The stock market is not a good indicator of the company's value and prosperity ̵
Steve Jobs helped build the original Apple. Jobs built NeXT that Apple bought in 1997. Jobs bought and built Pixar, and when it was published in 1995, he became rich again. When Pixar was bought by Disney, Job became richer. Yes, the rich are getting richer. Jobs became rich and richer because he had that vision of things.
Vision? In addition to NeXT and Pixar, Apple, Mac, iMac, iTunes and iPod, iTunes Music Store, Apple Stores, iPhone, iPad and App Stores. each of them was massive disruption of their respective industries. Jobs was a master of market disturbances. Tim Cook is a master of friends' profits from what Jobs built.
Vision? Under Cook's government, Apple has introduced Apple Pay, Beats Music, Beats headphones, Apple Watch, AirPods. What did I miss? While most Apple products have improved since Jobs died in 2011, one can argue that Tim Cook has become the iPhone accessory accessory.
Tim Cook needs what Steve Jobs had. Vision.