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Tim Cook talks about cutting iPhone prices in China



  iPhones in China
Cook opened about Apple's iPhone pricing in China in a new interview.
Photo: Tim Cook / Weibo

Apple has cut iPhone prices in China to try to regain growth after falling demand for smartphones. But from the sound of things, the company is not quite sure that this is going to be the guaranteed magic bullet, it must turn around.

In a new interview with NPR Tim Cook strikes a warning when he says "We will see how it works for us."

While there is only one comment, Apple apparently does not knock on guaranteed growth in China as it was just a few years back. Cook has previously talked about Apple products designed specifically with the Chinese public in mind. Apple has also followed a strategy for aggressive Apple Store openings in China, which can also cause problems.

Cook said that the prices of the iPhone in China would bring the prices in line with local valuation.

] Trade talks and health services

Elswehere in the interview NPR he said he is optimistic about conversations between China and the United States. "Both sides are talking and I always think it's always important to reach an agreement," he said. He added, "It is in the interests of both parties to come together."

Cook also talked about Apple's medical ambitions, which he had previously proposed, to show Apple's lasting legacy. He discussed a feature on the iPhone that gives military veterans the opportunity to see healthcare data. "This is part of our overall effort to truly provide the patient," Cook said. "We can't wait to serve … a people of people we really have great reverence for."

Source: NPR


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