Home / Apple / “Time Flies” Apple Event introduces new devices and services

“Time Flies” Apple Event introduces new devices and services



The latest Apple event, “Time Flies”, has ended. The live streaming event introduced us to upcoming devices and services, as well as announced the launch date of the new operating systems. According to predictions, the iPhone 12 was not announced, but there is still a lot of news app developers will want to be aware of.

Apple watch

Without a new iPhone, the Apple event focused primarily on the Apple Watch. The presentation covered the many uses of the Watch, including video recordings from users who managed to avoid medical crises or get back in shape using the Apple Watch. Following the launch, two new devices were unveiled: the Apple Watch Series 6 and the Apple Watch SE.

Series 6

Apple event

The Series 6 Apple Watch is the latest portable device, powered by an S6 chip. It has:

  • New dials
  • An always active screen that is 2.5 times brighter outdoors than previous models
  • Continuous elevation information
  • A new health sensor that can detect oxygen saturation in the blood
  • Interchangeable straps for usability

Users can also enable Family Setup, which enables control of multiple Apple watches from a single iPhone. This allows users to get full use out of an Apple Watch without having to have their own iPhone.

Parents can manage their children’s watches, set up automatic position alerts and check “do not disturb” settings with school time mode without needing a phone for each person. Users can still call through Apple Watches and send messages, including Memoji and stickers.

The Apple Watch Series 6 will sell for $ 399.

Apple Watch SE

Along with the new flagship model of the Apple Watch, Apple introduced another less expensive model. Apple Watch SE uses an S5 chip and includes core Apple Watch features, such as an accelerometer, gyroscope and drop detection.

Mobile-enabled models of the Apple Watch SE can also make and send messages, even without a paired phone nearby.

Apple Watch SE will sell for $ 279.

iPad

Together with Apple Watch, Apple unveiled new iPad devices. There were two new devices on the screen: iPad 8th generation and the new iPad Air.

8th Generation

8th generation iPad uses an A12 bionic chip and a neural motor that makes it faster than competing tablets. The new device includes:

  • 10.2-inch retina display
  • Smart keyboard and Apple Pencil support
  • 4-core GPU and 6-core CPU
  • Gigabit-class LTE
  • 8-megapixel camera
Apple event

New iPad Air

Accompanied by iPad 8th generation is the new iPad Air. The latest version of iPad Air includes:

  • A 10.9-inch screen, 2360 × 1640 floating retina display
  • Press ID integrated in the top button
  • A new A14 bionic chip
  • Enhanced 12 MP front and rear cameras

Both of the 8th generation iPad and New iPad Air come with iPadOS 14. The presentation put a lot of focus on Apple Pencil compatibility, which includes handwriting and shape recognition to turn handwritten notes into text.

Apple event

Subscription services

Following last year’s announcement of Apple Arcade and TV +, the “Time Flies” event included announcements for new services. In addition to Apple Fitness +, Apple also introduced the Apple One package program that combines multiple subscriptions into one.

Fitness +

Apple Fitness + is a new subscription service powered by Apple Watch. Users can sync their watch with iPhone, iPad or Apple TV to monitor their training data as they watch training videos streamed on their devices. The end of each session includes a summary to show users how much they trained.

Apple event

There are ten training courses available, with new videos added each week. These include:

  • Yoga
  • Cycling
  • Dance
  • Treadmill
  • Strength
  • Core
  • HIIT
  • Roing
  • Cool-downs
  • Beginners

Users can also select music to play for each workout, which can be synced with their Apple Music playlists.

The service will cost $ 9.99 a month or $ 79.99 a year, but new Apple Watch users will get three months for free.

Apple One

Apple has several different subscription services, so true to the rumors, they are gathered in a single bundle offer. This package, Apple One, can offer multiple subscription services in a single plan, including:

  • iCloud storage
  • Apple Music
  • Apple TV +
  • Apple Arcade
  • Apple News +
  • Apple Fitness +

The individual plans and family plans provide subscriptions to Apple Music, TV +, Arcade and iCloud. Users can also choose the Premier plan, which includes Apple News + and Fitness +.

Apple event

Operating systems

Apple’s “Time Flies” event also revealed the release dates for previously announced operating systems.

iOS 14, iPadOS 14, watchOS 7 and tvOS 14 will all be launched on Wednesday 16 Septemberth. All the new devices, including the upcoming Apple Watch and iPad devices, will include the latest operating systems at the time of launch.

All in all

While there is still no word on the next iPhone, the new Apple Watch and iPad devices, as well as the new subscription services, give developers a lot to prepare for. App developers should make sure their apps are up to date for the latest devices.

Just as music app developers must compete with Apple Music, app and training app developers will face competition from Apple Fitness +. The fact that Fitness + requires an Apple Watch may provide some leeway for developers, but it’s still important that they optimize their app listings to show what makes their app different from the competition.

While the release date for the iPhone 12 is still gone, the new Apple Watch and iPad Pro devices will be available in stores this Friday.

Want to learn more about App Store Optimization? Contact Gummicube and we help you get your strategy started.


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