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Traditional watchmakers are planning to compete with Apple Watch



Traditional watchmakers hope that hybrid watches – conventional watches with some smartwatch functionality added – are the key to competing with Apple Watch.

It was originally thought that only medium-sized brands would have something to fear from smartwatches,

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WSJ reports.

While luxury watchmakers are least affected by Apple's competition, more luxurious Swiss watch brands are studying hybrid watches as a gateway to full smartwatches, IDCs Francisco Jeronimo said […]

The digital part grows like Apple Watch Series 4 released in previous month added a notification system for when the user falls down and a function designed to identify heart irregularities. Analysts say that these features target a demographic of faithful buyers who are typically more resistant to technology: older customers.

TAG Heuer is one of the most popular traditional watchmakers fighting back, giving an upgrade of the smartwatch, the Connected Modular 41, earlier this year […] Jean-Claude Biver, CEO of TAG Heuers, said the hybrid is successful because "it really looks and feels like a real clock, but with all the information you need." TAG Heuer is owned by LVMH Moët Hennessy Louis Vuitton SE, who refused to disclose sales figures […]

Fellow luxury Swiss brand Hublot focuses on limited edition devices with commercial partners. It launched 2,018 pieces of "Big Bang Referee" smartwatch for the 2018 football game that contained in-game alerts and anticipates watches associated with luxury sports cars that flag performance data and open doors.

However, the biggest effect remains on medium-sized brands.

Swiss watchmakers operating in a price category similar to the Apple Series 4 starts at $ 399-feeling the pain in Apple's competition, with the number of losing companies in the low to medium-sized market rising, according to the Federation of the Swiss Watch Industry.

Apple not only dominates the smartwatch sector, but is now also the best-selling brand across the clock market as a whole. Traditional watchmakers saw Apple Watch sell more units than the entire Swiss emergency industry last holiday season.

It was reported last month that Apple Watch sales are likely to grow 40% in 2019 and hit around 33M units.


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