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Updated App Store Review Guidelines to Affect Google Stadiums, Microsoft xCloud



Ahead of iOS 14’s general release later this month, Apple has updated its App Store Review Policy today, which introduces new rules that directly affect game streaming services from Google, Microsoft and Facebook. CNBC News reports.

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According to Apple’s new App Store rules, while game streaming services such as Google Stadia and Microsoft xCloud are explicitly allowed, games offered by these services must be downloaded directly from the App Store and not from an all-in-one app.

Apple says that developers are allowed to release a so-called “catalog app”

; that links to other games in the service, but each game must be an individual app.

Apple’s rules mean that if a streaming service has 100 games, each of those games will need an individual App Store listing, as well as a developer relationship with Apple. The individual games must also have basic functionality when downloaded. All games and stores must offer in-app purchases using Apple’s payment processing system, where Apple typically takes 30% of revenue.

The iPhone manufacturer’s updated rules underscore the tension between the company’s control of the platform and new gaming services, which are considered by many to be the future of the gaming industry.


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