If you visit Portland, Oregon today, you would be forgiven for believing that a brand new Apple Store just opened. The Downtown Apple Pioneer Place was actually built in 2014, but two months of renovation work has given it a fresh look that is similar to Apple's latest and greatest design. May 31 marked the store's major reopening and the start of a renewed focus on Today at Apple Sessions in Portland.
Palo Alto, Santa Monica, London, Hong Kong, Beijing Around the world, some of Apple's most significant" classic "stores have turned into a new era of retail and community's first experiences the past 12 months Each remodeling project added a video wall, a seating and tree forum, and Avenues – Apple's modular screen case offering interactive demos and seasonal changes.
These upgrades have provided interesting design challenges when Apple is tasked with Blending the iconic architecture that is often found in the most significant stores of design ideas recently developed, Apple Pioneer Place represents one of the most graceful renovations to date, almost seamlessly integrating new design elements to create a space that looks as modern as new construction. 
The opening line. d thanks to Paul Yeo.
At the back of the store, Apple removed the settings table, graphics panels, and accessory shelves to add video wall and walls. The store's back wall is stone, so new blocks of the same material with a matching hue and texture were woven in where needed. The line between the old and the new is almost imperceptible. Two stainless steel doors – one that leads to the store's new boardroom – are the only objects of a past life. The Apple TV avenue at Pioneer Place is a first for any store, and has window drawers under each product storage television.
Ultimately from the front doors, Apple has covered both ends of the store with Genius Groves for service and support. Each zone has a series of four Ficus trees. The Grove layout will isolate it from the majority of foot traffic and Forum noise in other parts of the store. A pair of leather benches have been added just inside the outer doors for even more space.
Of course, the star of the show in remodeled rooms is creative sessions. Pioneer Place is the first Apple Store in Oregon to offer all-day Apple experience. One of the first sessions to be held after reopening was a brand new portrait photography lab collaborating with photographer Christopher Anderson. It is reasonable to expect Apple to arrange performances and exclusive events here also in the future.
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