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Home / Mac / US owners in the United States spent an average of $ 79 on apps in 2018, up 36% YOY – MacDailyNews

US owners in the United States spent an average of $ 79 on apps in 2018, up 36% YOY – MacDailyNews



"Apple's pressure to get developers to build subscription-based applications now has a remarkable impact on the App Store's revenue," reports Sarah Perez for TechCrunch. "According to a new report from the Sensor Tower due later this week, revenue per US iPhone increased 36 percent, from $ 58 in 2017 to $ 79 last year."

"According to the report's findings, unit spending in the US increased over the past year than in 2017," Perez reports. "From 2017 to 2018, iPhone users spent an average of $ 21 or more on app purchases and paid app downloads. A 36 percent increase over a 23 percent increase from 2016 to 2017, as unit revenue grew from $ 47 to $ 58." 1

9659003] "As usual, the mobile game continued to play a major role in iPhone spending. In 2018, gaming accounted for nearly 56 percent of average spending – or $ 44 out of a total of $ 79 spent per iPhone," Perez reports. "But what's more interesting is how non-game categories last year. Some categories – including the subscription-based applications dominate the top maps – so even higher growth in the year before in 2018, the company found. "

MacDailyNews Take: Last year, Sensor Tower Store Intelligence showed estimates revealed that world mobile users spent $ 71.3 billion on apps and games in 2018. Apple App Store users spent an estimated $ 46.6 billion in 2018 , which was 88 percent more than the $ 24.8 billion spent on Google Play, the Sensor Tower found.

Of course, we explained why this would be the case years ago:

Android is pushed to users who generally,:

a) confused as to why they should choose an iPhone over a subordinate knockoff and therefore may be less likely to understand / explore their units' capabilities or rely on their credit card info units for shopping; or
b) the lid with "buy one get one free", "buy one, get two or more free" or the like ($ 100 gift card with purchase).

Neither customer type is the cream of the crop in terms of successful engagement ent or sought after demographics; closer to the bottom of the dish than the top, in fact. Android can be widespread and still demographically subordinate just because of the way and to which Android devices are marketed. Infinite BOGO campaigns attract a seemingly infinite stream of cheap figures, just as inane, meaningless TV commercials about blasting or blasting holes in concrete walls attracts chicken pox and dullards, not exactly the best demographics, unless you peddle muscle building powder or greaseproof clothing. [19659006] Google made a crucial mistake: They gave away Android to "partners" who pushed and continues to push the product into the hands of the exact opposite type of user that Google needs for Android to really thrive. That's why Android is a backwater of other or newer versions that are only downloaded when it's free or ad-supported. But the Android user is notoriously cheap, so the ads don't sell too much because they don't work very well. You would have guessed that Google would have understood this, but you had guessed it.

Google built a platform that depends a lot on advertising support, but sold it to the type of customer who at least has the ability to patronize ads.

iOS users are the ones who buy apps, so developers focus on iOS users. IOS users buy products, so accessory partners focus on iOS users. IOS users have the money and the proven willingness to use it, so car manufacturers focus on iOS users. And so on. Android may have Hee Haw demographic. Apple doesn't want or need it; There are far more problems than it is worth. – MacDailyNews, November 26, 2012

Google therefore pays $ 12 billion a year for Apple to be Safari by default every engine.

"All men are made equal."

Well, not in terms of users of smartphones and tablets …

Bottom line: Those who settle for Android devices are not similar to iOS users. In fact, iOS users are valuable more than Android settlers to developers, advertisers, third-party accessory makers (speakers, saws, chargers, cables, etc.), automakers, musicians, TV producers, film producers, book writers, carriers, resellers , podcasters … The list goes on and on.

The quality of the customer is important. Much.

Facile "analyzes" that only look at market share (entity), which corresponds to an Android settler for an iOS user, make a fatal error by mistakenly comparing users of each platform one by one.

When it comes to mobile operating systems, all users are simply not equal. – SteveJack, MacDailyNews, November 15, 2014

SEE ALSO:
Why Google is willing to pay Apple $ 12 billion a year – October 24, 2018
Analyst estimates Google wants Apple to pay $ 9 billion this year to remain standard search – September 28, 2018
Apple thrives on upscale: It's economy 101 – September 26, 2018
Apple's App Store destroys Google Play in services and subscriptions – April 18, 2018
Apple takes US market share from Android, dominates with 8 iPhones out of 10 best-selling smartphones – July 26, 2018
Apple's iPhone X made 5 times the profits of 600 Android OEMs combined – April 18 2018
Apple's iPhone captured 86% of the global handset in Q417; iPhone X alone took 35% of the global handset's profits – April 17, 2018
The users of the Apple App Store spent almost twice as much as Google Play users in Q417 – January 26, 2018
Apple's iOS continues to attract content applications first, despite smaller unit share – October 30, 2017
Bernstein: Google pays Apple $ 3 billion this year to remain the default search engine on iPhone and iPads – August 14, 2017
Higher revenue US states use Apple iPhones ; lower revenue states using Samsung Galaxy phones – September 27, 2016
iOS users are worth 10X more than those settling for Android – July 27, 2016
Apple's App Store revenue is almost twice as large as Google & # 39; s Android – April 20, 2016
Survey: iPhone users are smarter and richer than those who settle for Android phones – January 22, 2015
Why Android users can't have the nicest thing – January 5, 2015
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Only evidence that Android is too poor – June 27, 2014
More evidence that Android is for poor people – May 13, 2014
Android users poorer, shorter, unhealthy, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two-thirds of Android & # 39; s 81% smartphone share is cheap garbage features – 13 November 2013
CIRP: Apple iPhone users are younger, richer and better educated than those who settle for Samsung knockoff phones – August 19, 2013
Newsflash: Apple sells premium products at premium prices to premium customers – October 23 2012


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