Browsing the internet or even using Facebook means we're in the middle of a big federation. Too much of the world, the advertising melts the information and entertainment content. It's safe to say that without ads there would be less content.
Nevertheless, on many devices where we see news, entertainment and information, advertising has become somewhat insulting. TV in the good old US by A. seems to limit itself to about 20 minutes of ads and campaigns per hour. Radio stations comply with similar parameters. Newspapers can be closer to 50 percent, while magazines often have multiple pages devoted to ads than content.
The exception here is internet advertising.
I. Your. Face.
It is also safe to say that there is more content available in the form of news, entertainment, information and worthless shot without value than found in broadcast or print media. This is probably because it costs less to create internet content. Either way, all the free content has to be supported by something and most of the time advertises it.
The difference with internet advertising is multifall. First, it may be in your face with pop-up ads, intermediate pages, auto-play videos, flashing animated banners and anything you do not want in your face. Secondly, all these ads take bandwidth and most of us pay a monthly fee for the network connection, and for frequent use.
It's not just the advertising you see, either. There are tracking scripts, trackers and analytics trackers behind the scenes and downloaded in the background. Most of those you do not know about and never see, but they are the main reason why the site you are visiting is very slow to download.
As with broadcasting and printing, advertising the Internet is a necessary evil. Without that, it's less content. With that, there's more to come in your face. Online is the worst because the advertising you see is just the top of the iceberg, thanks to all the tracing that takes place behind what affects the screen.
Smart Mac, iPhone, and iPad users (along with Android and Windows brothers) started using ad blockers a few years ago. One of the most popular for Mac users is Adblock Plus. What you get is a free extension for the browser you use ̵
Some surveys estimate that ad blockers are about 30 percent or more of all browsers. It includes, Mac, iPhone, iPad and others. Apple made it easier to use an ad block on iOS devices. Many new browsers, including an old favorite, Opera, have block embedded. Even advertiser giant Google has seen handwriting on the wall and promises that future versions of the Chrome browser, the worst tracking device on the planet, will block ads. Of course, not Google ads.
If you're going to use an ad block, we'd like to recommend Adblock Plus and Ghostery. They are easy to install and stop most ads and tracker.
It brings another problem. Many sites you may want to visit can tell if you block their ads and may block you from viewing their content. See the conundrum? You can, with most ad blockers, whitelist specific sites you visit frequently or want to support, but the problem persists.
On Mac360, we stopped trackers and analytics trackers in early 2016. The few ads we have are all related to Apple customers and their devices; Mac, iPhone, iPad, Watch, et al. Our site has no traces of any kind, and it means that Mac360's web pages upload on Mac, iPhone or iPad very quickly. faster than about 90 percent of all sites. That's the only way we can find to create a win win win. A winner for readers who visit Mac360, a win for advertisers, and a win for Mac360.